Retail footfall tracking

Boost your retail strategy with PFM's footfall counters: insightful data for strategic decisions.

Optimise your location's potential with our advanced footfall counters. By accurately tracking visitor entries and exits, we offer essential insights for informed decision-making and enhanced operational strategies.

  • A busy store with various people browsing and shopping among displays of clothing and merchandise.

    Total visitors today

    Male

    Female

    343

    ↑ 5.4%

    Conversion rate

    21.5%

    + 2.3%

    Capture ratio

    1.9%

    ↓ 14.1%

    Average dwell
    time per hour

    12m2s

    ↑ 9.8%

  • A busy shopping mall with people walking, bright lights, and large storefronts in a modern setting.

    Performance versus national trend

    Benchmark

    Your location

    +2.3%

    Shops per visit

    2.9

    ↑ 10.6%

    Total visitors compared
    to last month

    4,221

    ↑ 3.4%

  • A worker in a red cap and mask assists a customer at a drive-thru window.

    Average queue length peak-time

    3 cars

    ↓ 7.3%

    Time to serve

    Last week

    This week

    2m42s

    ↑ 1.2%

    Throughput

    42

    Avg. cars per hour

  • A busy store with various people browsing and shopping among displays of clothing and merchandise.

    Total visitors today

    Male

    Female

    343

    ↑ 5.4%

    Capture ratio

    1.9%

    ↓ 14.1%

  • A busy shopping mall with people walking, bright lights, and large storefronts in a modern setting.

    Performance versus national trend

    Benchmark

    Your location

    +2.3%

    Shops per visit

    2.9

    ↑ 10.6%

  • A worker in a red cap and mask assists a customer at a drive-thru window.

    Average queue length peak-time

    3 cars

    ↓ 7.3%

    Time to serve

    Last week

    This week

    2m42s

    ↑ 1.2%

  • A busy store with various people browsing and shopping among displays of clothing and merchandise.

    Total visitors today

    Male

    Female

    343

    ↑ 5.4%

  • A busy shopping mall with people walking, bright lights, and large storefronts in a modern setting.

    Shops per visit

    2.9

    ↑ 10.6%

  • A worker in a red cap and mask assists a customer at a drive-thru window.

    Time to serve

    Last week

    This week

    2m42s

    ↑ 1.2%

Leverage footfall data

Enhanced customer counting

Group counting

Staff exclusion

View direction

Group counting

Create conversion rates that reflect actual buying behaviour.

Videos shown by Xovis.

All rights reserved.

Leverage footfall data

Enhanced customer counting

Group counting

Create conversion rates that reflect actual buying behaviour.

Videos shown by Xovis.

All rights reserved.

We’re your global partner in footfall counting solutions.

450

shopping centres

+35K

shops

+30

transport hubs

We’re your global partner in footfall counting solutions.

450

shopping centres

+35K

shops

+30

transport hubs

Deep dive into our technology

Counting sensors

  • CCTV systems

    Modern CCTV and security systems detect various human behaviors, using object recognition and visitor mobility analysis to enhance insights and improve report quality.

  • Milesight VS series

    Smart people-counting solutions that deliver accurate visitor insights using advanced AI and 3D stereo vision. The VS series helps optimize space usage, improve operations, and enhance visitor experiences with reliable real-time data.

  • ANPR systems

    ANPR systems track vehicles to enhance parking management and secure access, ensuring efficient and safe operations.

  • Lidar & ToF counters

    Lidar provides over 98% reliable people-measurement with centimeter accuracy, works in any environment, and ensures greater privacy than cameras, while classifying objects and offering a wide view.

  • 3D stereoscopic counters

    These dual-lens counters accurately measure foot traffic, maintaining accuracy even in crowded environments and providing reliable visitor insights.

Deep dive into our technology

Counting sensors

  • CCTV systems

    Modern CCTV and security systems detect various human behaviors, using object recognition and visitor mobility analysis to enhance insights and improve report quality.

  • Milesight VS series

    Smart people-counting solutions that deliver accurate visitor insights using advanced AI and 3D stereo vision. The VS series helps optimize space usage, improve operations, and enhance visitor experiences with reliable real-time data.

  • ANPR systems

    ANPR systems track vehicles to enhance parking management and secure access, ensuring efficient and safe operations.

  • Lidar & ToF counters

    Lidar provides over 98% reliable people-measurement with centimeter accuracy, works in any environment, and ensures greater privacy than cameras, while classifying objects and offering a wide view.

  • 3D stereoscopic counters

    These dual-lens counters accurately measure foot traffic, maintaining accuracy even in crowded environments and providing reliable visitor insights.

Wendy Hulshof - Hoven

Questions?

By the time you've scrolled here, you might have some questions. Here to help.

Wendy Hulshof - Hoven

Questions?

By the time you've scrolled here, you might have some questions. Here to help.

What's the added value to your business?

Report

5 reasons to start counting footfall today.

A strong retail strategy begins with understanding your visitors—they’re your most valuable asset.

Image shows a blog post titled "5 reasons to start counting footfall today," with a colorful design and people in a retail setting.

What's the added value to your business?

Report

5 reasons to start counting footfall today.

A strong retail strategy begins with understanding your visitors—they’re your most valuable asset.

Image shows a blog post titled "5 reasons to start counting footfall today," with a colorful design and people in a retail setting.

Get in touch with our team.

Receive a free personalised quote

Learn more about our offerings

Consult with dedicated data experts

Trusted by industry leaders

Get in touch with our team.

Receive a free personalised quote

Learn more about our offerings

Consult with dedicated data experts

Trusted by industry leaders