Geolocation data

Become a smart location.

Become a smart location.

It's not enough (anymore) to know your customer count. You need to understand who they are, where they come from and how you perform in your catchment area.
That's where we come in.

It's not enough (anymore) to know your customer count. You need to understand who they are, where they come from and how you perform in your catchment area.
That's where we come in.

Get in touch

Our take on geolocation data.

Geolocation data is aggregated and anonymized, derived from devices like smartphones and other GPS-enabled devices. It provides a comprehensive view of consumer activities, revealing movement patterns and behaviours. This data is crucial for stakeholders requiring precise movement details and is widely used in smartphones and other devices.

Our take on geolocation data.

Geolocation data is aggregated and anonymized, derived from devices like smartphones and other GPS-enabled devices. It provides a comprehensive view of consumer activities, revealing movement patterns and behaviours. This data is crucial for stakeholders requiring precise movement details and is widely used in smartphones and other devices.

Our take on geolocation data.

Geolocation data is aggregated and anonymized, derived from devices like smartphones and other GPS-enabled devices. It provides a comprehensive view of consumer activities, revealing movement patterns and behaviours. This data is crucial for stakeholders requiring precise movement details and is widely used in smartphones and other devices.

Smart data

A must-have for every industry.

Our integrated Smart Location Snapshot consolidates all relevant data, giving a clear view of primary, secondary, and tertiary locations, market penetration rates, and consumer demographics. Key metrics—such as income, household averages, and area-specific penetration rates—help you visualise target regions and refine marketing strategies.

Discover the possibilities

Commercial spaces

For landlords of shopping centres or transport hubs, this data optimises brand mix and improves consumer service.

Spot “white spots” in your current mix to fill gaps.

Target competitor customers with behaviour-based marketing.

Average Customer Penetration

By trade area tier

Primary

Secondary

Tertiary

Commercial spaces

For landlords of shopping centres or transport hubs, this data optimises brand mix and improves consumer service.

Spot “white spots” in your current mix to fill gaps.

Target competitor customers with behaviour-based marketing.

Average Customer Penetration

By trade area tier

Primary

Secondary

Tertiary

Map showing two distinct shaded regions labeled in purple and orange, with roadways and geographic features visible.

Urban areas

For BIDs and Town Centres, understanding visitor origins and movement helps refine city offerings.

Analyse visitor interactions with cultural, hospitality, and retail venues.

Use cross-venue data to increase dwell times and spending.

Urban areas

For BIDs and Town Centres, understanding visitor origins and movement helps refine city offerings.

Analyse visitor interactions with cultural, hospitality, and retail venues.

Use cross-venue data to increase dwell times and spending.

Map showing two distinct shaded regions labeled in purple and orange, with roadways and geographic features visible.

Hospitality

For hospitality, quick-service restaurants (QSR) and other retail businesses, our data supports better location choices and competitive insights.

Understand competitor performance to strengthen your strategy.

Identify new growth opportunities aligned with consumer trends.

Cross visits

% of visitors who visited competitor’s location

3,31%

4,86%

Hospitality

For hospitality, quick-service restaurants (QSR) and other retail businesses, our data supports better location choices and competitive insights.

Understand competitor performance to strengthen your strategy.

Identify new growth opportunities aligned with consumer trends.

Cross visits

% of visitors who visited competitor’s location

3,31%

4,86%

Mark King

Questions?

By the time you’ve scrolled here, you likely have questions. We’re here to help.

Get in touch

Mark King

Questions?

By the time you’ve scrolled here, you likely have questions. We’re here to help.

Get in touch

How to gain strategic insights.

How to gain strategic insights.

Geolocation insights

Hyper-located marketing

By integrating geolocation insights with other relevant datasets, our reports provide a comprehensive understanding of customer behaviour, going beyond basic location tracking.

Presented in a user-friendly format, these reports deliver actionable insights, helping you forge meaningful connections and uncover untapped potential for hyper-located marketing.

Catchment area & origin destination analysis

Understand where your visitors come from, their behaviours, and preferences.

Competitor landscape

Gain insights where your targeted audience is also visiting to reveal any gaps in your current offering.

Promotions & marketing spends

Use the data to drive hyper-located marketing insights and optime marketing spends to enlarge your catchments area with the right strategy.

Get in touch with our team.

Receive a free personalised quote

Learn more about our offerings

Consult with dedicated data experts

Trusted by industry leaders

Our team will get back to you within 3 business days

Get in touch with our team.

Receive a free personalised quote

Learn more about our offerings

Consult with dedicated data experts

Trusted by industry leaders

Our team will get back to you within 3 business days