Starbucks

In the quick-service sector, speed is crucial. We enhanced Starbucks' drive-thru efficiency by upgrading their communication systems and implementing real-time process tracking. This allowed for performance benchmarking across locations and introduced a gamified element, turning fast service into a rewarding challenge for staff.

Questions about this case?

346

drive thru locations optimised

3+

years of partnership

Boosting Starbucks drive-thru efficiency with real-time insights and gamification.

QSR

Drive-thru

Real-time data

Boost Starbucks’ drive-thru efficiency by implementing real-time process tracking and gamification, turning fast service into a rewarding experience for the staff.

Our approach

To boost drive-thru speed, we introduced real-time tracking and gamification, to motivate faster, more efficient service.

HME audio communication system

Drive timer system

Service gamification

"By focusing more on the process before we see our clients at the first window, we build loyalty which we secure in our team with an innovative game."

Phillip Joule

"By focusing more on the process before we see our clients at the first window, we build loyalty which we secure in our team with an innovative game."

Phillip Joule

"By focusing more on the process before we see our clients at the first window, we build loyalty which we secure in our team with an innovative game."

Phillip Joule

The result

Making results visible and measuring the same processes in multiple locations changed the mindset of all drive thru employees.

Within three months, the average order time dropped by 30 seconds, and over a minute during busy Saturdays. Happier customers and an engaged staff were the winning outcomes.

Request your demo

346

drive thru locations optimised

3+

years of partnership

More about Starbucks

Starbucks is a global coffeehouse chain, renowned for its signature beverages and inviting atmospheres. With a network of 35,711 stores across 80 countries, it maintains a strong presence in the United States, where 15,873 of its outlets are located. Of these, over 8,900 are directly operated by the company, while the rest are licensed, showcasing Starbucks' diverse business model and widespread appeal.

Starbucks

346

3+

Boosting Starbucks drive-thru efficiency with real-time insights and gamification.

Boosting Starbucks drive-thru efficiency with real-time insights and gamification.