Boosting Starbucks drive-thru efficiency with real-time insights and gamification.
In the quick-service sector, speed is everything. We tackled this head-on for Starbucks, focusing on boosting their drive-thru efficiency. Our first move was to upgrade their communication systems and introduce real-time process tracking. This not only enabled performance benchmarking across locations but also introduced an exciting gamified twist, making fast service a rewarding challenge for the staff.
Boosting Starbucks drive-thru efficiency with real-time insights and gamification.
In the quick-service sector, speed is everything. We tackled this head-on for Starbucks, focusing on boosting their drive-thru efficiency. Our first move was to upgrade their communication systems and introduce real-time process tracking. This not only enabled performance benchmarking across locations but also introduced an exciting gamified twist, making fast service a rewarding challenge for the staff.
Boosting Starbucks drive-thru efficiency with real-time insights and gamification.
In the quick-service sector, speed is everything. We tackled this head-on for Starbucks, focusing on boosting their drive-thru efficiency. Our first move was to upgrade their communication systems and introduce real-time process tracking. This not only enabled performance benchmarking across locations but also introduced an exciting gamified twist, making fast service a rewarding challenge for the staff.
The challenge
Boost Starbucks’ drive-thru efficiency by implementing real-time process tracking and gamification, turning fast service into a rewarding experience for the staff.
The challenge
Boost Starbucks’ drive-thru efficiency by implementing real-time process tracking and gamification, turning fast service into a rewarding experience for the staff.
The challenge
Boost Starbucks’ drive-thru efficiency by implementing real-time process tracking and gamification, turning fast service into a rewarding experience for the staff.
Our approach
To boost Starbucks drive-thru speed, we introduced real-time tracking and gamification, to motivate faster, more efficient service.
HME audio communication system
We enhanced drive-thru communication in 346 UK Starbucks stores by installing HME audio systems, ensuring clear and precise order exchanges between customers and the kitchen staff.
Drive timer system
We have introduced sensors to monitor the time it takes from a customer's arrival at the speaker post to payment and order handover. This helps us identify areas where we can speed up service, improving both business efficiency and customer experience.
Service gamification
By tracking service times and using a software upgrade to gamify the metrics, we've enabled stores to view and compare their performance, creating a competitive yet fun environment. This approach motivates staff to improve service speed, increasing overall efficiency.
Our approach
To boost Starbucks drive-thru speed, we introduced real-time tracking and gamification, to motivate faster, more efficient service.
HME audio communication system
We enhanced drive-thru communication in 346 UK Starbucks stores by installing HME audio systems, ensuring clear and precise order exchanges between customers and the kitchen staff.
Drive timer system
We have introduced sensors to monitor the time it takes from a customer's arrival at the speaker post to payment and order handover. This helps us identify areas where we can speed up service, improving both business efficiency and customer experience.
Service gamification
By tracking service times and using a software upgrade to gamify the metrics, we've enabled stores to view and compare their performance, creating a competitive yet fun environment. This approach motivates staff to improve service speed, increasing overall efficiency.
Our approach
To boost Starbucks drive-thru speed, we introduced real-time tracking and gamification, to motivate faster, more efficient service.
HME audio communication system
We enhanced drive-thru communication in 346 UK Starbucks stores by installing HME audio systems, ensuring clear and precise order exchanges between customers and the kitchen staff.
Drive timer system
We have introduced sensors to monitor the time it takes from a customer's arrival at the speaker post to payment and order handover. This helps us identify areas where we can speed up service, improving both business efficiency and customer experience.
Service gamification
By tracking service times and using a software upgrade to gamify the metrics, we've enabled stores to view and compare their performance, creating a competitive yet fun environment. This approach motivates staff to improve service speed, increasing overall efficiency.
"By focusing more on the process before we see our clients at the first window, we build loyalty which we secure in our team with an innovative game."
Phillip Joule
The result
Making results visible and measuring the same processes in multiple locations changed the mindset of all drive thru employees. Within three months, the average order time dropped by 30 seconds, and over a minute during busy Saturdays. Happier customers and an engaged staff were the winning outcomes.
The result
Making results visible and measuring the same processes in multiple locations changed the mindset of all drive thru employees. Within three months, the average order time dropped by 30 seconds, and over a minute during busy Saturdays. Happier customers and an engaged staff were the winning outcomes.
The result
Making results visible and measuring the same processes in multiple locations changed the mindset of all drive thru employees. Within three months, the average order time dropped by 30 seconds, and over a minute during busy Saturdays. Happier customers and an engaged staff were the winning outcomes.
346
drive thru locations optimised
3+ years
of partnership
More about Starbucks
Starbucks is a global coffeehouse chain, renowned for its signature beverages and inviting atmospheres. With a network of 35,711 stores across 80 countries, it maintains a strong presence in the United States, where 15,873 of its outlets are located. Of these, over 8,900 are directly operated by the company, while the rest are licensed, showcasing Starbucks' diverse business model and widespread appeal.
More about Starbucks
Starbucks is a global coffeehouse chain, renowned for its signature beverages and inviting atmospheres. With a network of 35,711 stores across 80 countries, it maintains a strong presence in the United States, where 15,873 of its outlets are located. Of these, over 8,900 are directly operated by the company, while the rest are licensed, showcasing Starbucks' diverse business model and widespread appeal.
More about Starbucks
Starbucks is a global coffeehouse chain, renowned for its signature beverages and inviting atmospheres. With a network of 35,711 stores across 80 countries, it maintains a strong presence in the United States, where 15,873 of its outlets are located. Of these, over 8,900 are directly operated by the company, while the rest are licensed, showcasing Starbucks' diverse business model and widespread appeal.