Boosting Starbucks drive-thru efficiency with real-time insights and gamification.
QSR
QSR
Drive-thru
Drive-thru
Real-time data
Real-time data
The challenge
Boost Starbucks’ drive-thru efficiency by implementing real-time process tracking and gamification, turning fast service into a rewarding experience for the staff.
Our approach
To boost drive-thru speed, we introduced real-time tracking and gamification, to motivate faster, more efficient service.
HME audio communication system
We enhanced drive-thru communication in 346 UK Starbucks stores by installing HME audio systems, ensuring clear and precise order exchanges between customers and the kitchen staff.
HME audio communication system
We enhanced drive-thru communication in 346 UK Starbucks stores by installing HME audio systems, ensuring clear and precise order exchanges between customers and the kitchen staff.
Drive timer system
We have introduced sensors to monitor the time it takes from a customer's arrival at the speaker post to payment and order handover. This helps us identify areas where we can speed up service, improving both business efficiency and customer experience.
Drive timer system
We have introduced sensors to monitor the time it takes from a customer's arrival at the speaker post to payment and order handover. This helps us identify areas where we can speed up service, improving both business efficiency and customer experience.
Service gamification
By tracking service times and using a software upgrade to gamify the metrics, we've enabled stores to view and compare their performance, creating a competitive yet fun environment. This approach motivates staff to improve service speed, increasing overall efficiency.
Service gamification
By tracking service times and using a software upgrade to gamify the metrics, we've enabled stores to view and compare their performance, creating a competitive yet fun environment. This approach motivates staff to improve service speed, increasing overall efficiency.
Starbucks
In the quick-service sector, speed is crucial. We enhanced Starbucks' drive-thru efficiency by upgrading their communication systems and implementing real-time process tracking. This allowed for performance benchmarking across locations and introduced a gamified element, turning fast service into a rewarding challenge for staff.
In the quick-service sector, speed is crucial. We enhanced Starbucks' drive-thru efficiency by upgrading their communication systems and implementing real-time process tracking. This allowed for performance benchmarking across locations and introduced a gamified element, turning fast service into a rewarding challenge for staff.
346
drive thru locations optimised
3+
years of partnership
Starbucks
In the quick-service sector, speed is crucial. We enhanced Starbucks' drive-thru efficiency by upgrading their communication systems and implementing real-time process tracking. This allowed for performance benchmarking across locations and introduced a gamified element, turning fast service into a rewarding challenge for staff.
346
drive thru locations optimised
3+
years of partnership
Boosting Starbucks drive-thru efficiency with real-time insights and gamification.
Boosting Starbucks drive-thru efficiency with real-time insights and gamification.
QSR
QSR
QSR
QSR
Drive-thru
Drive-thru
Drive-thru
Drive-thru
Real-time data
Real-time data
Real-time data
Real-time data
The challenge
Boost Starbucks’ drive-thru efficiency by implementing real-time process tracking and gamification, turning fast service into a rewarding experience for the staff.
Our approach
To boost drive-thru speed, we introduced real-time tracking and gamification, to motivate faster, more efficient service.
HME audio communication system
HME audio communication system
HME audio communication system
HME audio communication system
Drive timer system
Drive timer system
Drive timer system
Drive timer system
Service gamification
Service gamification
Service gamification
Service gamification
"By focusing more on the process before we see our clients at the first window, we build loyalty which we secure in our team with an innovative game."
Phillip Joule
"By focusing more on the process before we see our clients at the first window, we build loyalty which we secure in our team with an innovative game."
Phillip Joule
"By focusing more on the process before we see our clients at the first window, we build loyalty which we secure in our team with an innovative game."
Phillip Joule
"By focusing more on the process before we see our clients at the first window, we build loyalty which we secure in our team with an innovative game."
Phillip Joule
346
346
drive thru locations optimised
drive thru locations optimised
3+
3+
years of partnership
years of partnership
The result
Making results visible and measuring the same processes in multiple locations changed the mindset of all drive thru employees.
Within three months, the average order time dropped by 30 seconds, and over a minute during busy Saturdays. Happier customers and an engaged staff were the winning outcomes.
346
drive thru locations optimised
3+
years of partnership
346
drive thru locations optimised
3+
years of partnership
The result
Making results visible and measuring the same processes in multiple locations changed the mindset of all drive thru employees.
Within three months, the average order time dropped by 30 seconds, and over a minute during busy Saturdays. Happier customers and an engaged staff were the winning outcomes.
346
drive thru locations optimised
3+
years of partnership
More about Starbucks
Starbucks is a global coffeehouse chain, renowned for its signature beverages and inviting atmospheres. With a network of 35,711 stores across 80 countries, it maintains a strong presence in the United States, where 15,873 of its outlets are located. Of these, over 8,900 are directly operated by the company, while the rest are licensed, showcasing Starbucks' diverse business model and widespread appeal.
More about Starbucks
Starbucks is a global coffeehouse chain, renowned for its signature beverages and inviting atmospheres. With a network of 35,711 stores across 80 countries, it maintains a strong presence in the United States, where 15,873 of its outlets are located. Of these, over 8,900 are directly operated by the company, while the rest are licensed, showcasing Starbucks' diverse business model and widespread appeal.
More about Starbucks
Starbucks is a global coffeehouse chain, renowned for its signature beverages and inviting atmospheres. With a network of 35,711 stores across 80 countries, it maintains a strong presence in the United States, where 15,873 of its outlets are located. Of these, over 8,900 are directly operated by the company, while the rest are licensed, showcasing Starbucks' diverse business model and widespread appeal.
More about Starbucks
Starbucks is a global coffeehouse chain, renowned for its signature beverages and inviting atmospheres. With a network of 35,711 stores across 80 countries, it maintains a strong presence in the United States, where 15,873 of its outlets are located. Of these, over 8,900 are directly operated by the company, while the rest are licensed, showcasing Starbucks' diverse business model and widespread appeal.