Explore how PFM revamped Silverburn Shopping Centre's footfall analytics capabilities.
When Silverburn Shopping Centre, a prime shopping destination in Glasgow, aimed to optimise its footfall system and data analysis, we were ready to step in.
Explore how PFM revamped Silverburn Shopping Centre's footfall analytics capabilities.
When Silverburn Shopping Centre, a prime shopping destination in Glasgow, aimed to optimise its footfall system and data analysis, we were ready to step in.
Explore how PFM revamped Silverburn Shopping Centre's footfall analytics capabilities.
When Silverburn Shopping Centre, a prime shopping destination in Glasgow, aimed to optimise its footfall system and data analysis, we were ready to step in.
The challenge
With the goal of enhancing its footfall system, Silverburn was on the lookout for a partner capable of seamless platform migration, precise data alignment, adept project management, and evolved data reporting.
The challenge
With the goal of enhancing its footfall system, Silverburn was on the lookout for a partner capable of seamless platform migration, precise data alignment, adept project management, and evolved data reporting.
The challenge
With the goal of enhancing its footfall system, Silverburn was on the lookout for a partner capable of seamless platform migration, precise data alignment, adept project management, and evolved data reporting.
Our approach
To address Silverburn's needs, our strategy was threefold.
Refreshing the footfall counting system
We introduced cutting-edge counting technology, capturing data with enhanced accuracy.
Transitioning historic data
Understanding the value of accumulated data, we ensured its smooth migration to the new system.
Real-time data reporting platform
Our Advantage analytics platform offers real-time insights on centre occupancy, equipping Silverburn with timely and accurate data.
Our approach
To address Silverburn's needs, our strategy was threefold.
Refreshing the footfall counting system
We introduced cutting-edge counting technology, capturing data with enhanced accuracy.
Transitioning historic data
Understanding the value of accumulated data, we ensured its smooth migration to the new system.
Real-time data reporting platform
Our Advantage analytics platform offers real-time insights on centre occupancy, equipping Silverburn with timely and accurate data.
Our approach
To address Silverburn's needs, our strategy was threefold.
Refreshing the footfall counting system
We introduced cutting-edge counting technology, capturing data with enhanced accuracy.
Transitioning historic data
Understanding the value of accumulated data, we ensured its smooth migration to the new system.
Real-time data reporting platform
Our Advantage analytics platform offers real-time insights on centre occupancy, equipping Silverburn with timely and accurate data.
“We at Silverburn are looking forward to continuing the journey of customer insight with PFM. The service provides us with consistently accurate footfall data combined with actionable insights for our management team's evolving needs."
David Pierotti
General Manager, Silverburn Shopping Centre
The result
Post-implementation, we observed over 99.5% counting accuracy and a 10% increase in reported footfall figures, empowering Silverburn's management with dependable insights and data they can trust.
The result
Post-implementation, we observed over 99.5% counting accuracy and a 10% increase in reported footfall figures, empowering Silverburn's management with dependable insights and data they can trust.
The result
Post-implementation, we observed over 99.5% counting accuracy and a 10% increase in reported footfall figures, empowering Silverburn's management with dependable insights and data they can trust.
99.5%
Counting accuracy
10%
Increase in reported footfall figures
More about Silverburn Shopping Centre
Silverburn Shopping Centre, located in South West Glasgow, boasts a modern shopping experience with 125 retail and leisure units. Serving a broad and affluent catchment area, it welcomes over 15 million shoppers annually.
More about Silverburn Shopping Centre
Silverburn Shopping Centre, located in South West Glasgow, boasts a modern shopping experience with 125 retail and leisure units. Serving a broad and affluent catchment area, it welcomes over 15 million shoppers annually.
More about Silverburn Shopping Centre
Silverburn Shopping Centre, located in South West Glasgow, boasts a modern shopping experience with 125 retail and leisure units. Serving a broad and affluent catchment area, it welcomes over 15 million shoppers annually.