The latest generation of people counting sensors achieves an exceptional level of accuracy, nearly approaching 100%. However, a common challenge faced by many retailers upon transitioning from old to new technology is the increased count due to the system's improved accuracy. If the number of receipts or transactions remains consistent, this might lead to a lower conversion rate.
To address this, our team conducts thorough initial remote diagnostics on the devices to mitigate any potential operational faults. Furthermore, the PFM data and insights teams have devised a data-comparison method that effectively resolves this issue. Through our advanced data modelling, we offer Like-4-Like datasets, ensuring accurate comparisons and alleviating concerns regarding inflated counts.