Most footfall counters deliver numbers. Few deliver answers.
You probably already have a footfall counter in place. But without context, counts alone won't improve your business.
The Tuesday afternoon mystery
Your footfall dips every Tuesday, but you don't know why. Without time-based insights, you can't tell if it's a staffing issue, a marketing gap, or a pattern to plan around.
Campaigns without proof
New window display? Local promotion? You can't tell if it actually drove more visitors through the door. Without linking campaigns to footfall, every decision stays a guess.
One report fits all
Your flagship and your quietest branch get the same weekly total. But they need completely different strategies. A single number won't tell you that.
The right footfall counter for every environment.
Site assessment before deployment, not a generic device
Right mix of LiDAR, 3D stereo, thermal, or video sensors
Configured per entrance type, ceiling height, and crowd density
Clean, validated data in real time.
Half-hourly granularity across your full portfolio
National benchmarking and cross-location comparison
Validated and enriched, not just raw counts
From footfall data to decisions, with expert guidance.
Staffing models aligned to real peak hours
Conversion analysis by store, hour, and campaign
Regular performance reviews with dedicated PFM consultants
Stop guessing. Start knowing.
The difference between a footfall counter and real retail intelligence.
Without PFM
Numbers without context
With PFM
Intelligence that drives decisions
See how retailers use PFM to make better decisions.
From staffing to strategy.
Footfall counter data that works across your business.
The right footfall counter for every setting.
PFM is sensor-agnostic. We select and configure the best footfall counter technology for your specific environment, whether that's a narrow boutique entrance, a wide shopping centre atrium, or a multi-level flagship store.
