Improved ASICS Store performance with real-time insights
We've empowered ASICS to optimise operations and elevate store performance through precise footfall counting.
Improved ASICS Store performance with real-time insights
We've empowered ASICS to optimise operations and elevate store performance through precise footfall counting.
Improved ASICS Store performance with real-time insights
We've empowered ASICS to optimise operations and elevate store performance through precise footfall counting.
The challenge
ASICS, leading in the domain of sports footwear, wanted to bolster its in-store experience. Comprehensive insights into visitor numbers were pivotal for decisions on staff planning, in-store routing, and understanding store conversion rates.
The challenge
ASICS, leading in the domain of sports footwear, wanted to bolster its in-store experience. Comprehensive insights into visitor numbers were pivotal for decisions on staff planning, in-store routing, and understanding store conversion rates.
The challenge
ASICS, leading in the domain of sports footwear, wanted to bolster its in-store experience. Comprehensive insights into visitor numbers were pivotal for decisions on staff planning, in-store routing, and understanding store conversion rates.
Our approach
Our collaboration with ASICS was centred around three key phases:
Installation of counting systems
Initiating our partnership, we equipped ASICS stores with advanced footfall counters for capturing accurate visitor numbers.
Pan-European expansion
Over the years, we've extended our counting solutions to all 75 ASICS stores across Europe, including their flagship store in Rotterdam.
Data integration
Two years ago, we integrated our footfall data with a store performance application, availing granular data insights every half-hour for agile decision-making.
Our approach
Our collaboration with ASICS was centred around three key phases:
Installation of counting systems
Initiating our partnership, we equipped ASICS stores with advanced footfall counters for capturing accurate visitor numbers.
Pan-European expansion
Over the years, we've extended our counting solutions to all 75 ASICS stores across Europe, including their flagship store in Rotterdam.
Data integration
Two years ago, we integrated our footfall data with a store performance application, availing granular data insights every half-hour for agile decision-making.
Our approach
Our collaboration with ASICS was centred around three key phases:
Installation of counting systems
Initiating our partnership, we equipped ASICS stores with advanced footfall counters for capturing accurate visitor numbers.
Pan-European expansion
Over the years, we've extended our counting solutions to all 75 ASICS stores across Europe, including their flagship store in Rotterdam.
Data integration
Two years ago, we integrated our footfall data with a store performance application, availing granular data insights every half-hour for agile decision-making.
"The traffic counter solution gives us the insights to drive our business in the moment, optimise operations and improve store performance."
Maarten Jonges
Marketing Manager, ASICS Benelux
The result
Armed with data-driven insights, ASICS transformed store operations. Recognising peak visitor hours allowed optimisation of staff-customer interactions, leading to enhanced sales. Real-time data facilitated agile decision-making, ensuring alignment with customer expectations.
The result
Armed with data-driven insights, ASICS transformed store operations. Recognising peak visitor hours allowed optimisation of staff-customer interactions, leading to enhanced sales. Real-time data facilitated agile decision-making, ensuring alignment with customer expectations.
The result
Armed with data-driven insights, ASICS transformed store operations. Recognising peak visitor hours allowed optimisation of staff-customer interactions, leading to enhanced sales. Real-time data facilitated agile decision-making, ensuring alignment with customer expectations.
75
Stores across EU
10+
Years of collaboration
More about Asics
ASICS, originating as ONITSUKA Shokai in 1949, has evolved as a global sports brand. Driven by its philosophy - Anima Sana In Corpore Sano - ASICS has been a pioneer in developing specialist footwear for various sports, resonating with the idea that "sport" is the universal language and amassing a range of iconic models over time.
More about Asics
ASICS, originating as ONITSUKA Shokai in 1949, has evolved as a global sports brand. Driven by its philosophy - Anima Sana In Corpore Sano - ASICS has been a pioneer in developing specialist footwear for various sports, resonating with the idea that "sport" is the universal language and amassing a range of iconic models over time.
More about Asics
ASICS, originating as ONITSUKA Shokai in 1949, has evolved as a global sports brand. Driven by its philosophy - Anima Sana In Corpore Sano - ASICS has been a pioneer in developing specialist footwear for various sports, resonating with the idea that "sport" is the universal language and amassing a range of iconic models over time.