Vodafone Ziggo
100+
Shops across the Netherlands
1
Decade of partnership
VodafoneZiggo was on a mission to achieve the most accurate visitor counts across all their stores. Vodafone shops have been equipped with PFM bi-directional infrared-beam sensors since the early 2010s. In 2023, PFM was challenged to deliver 99+% accurate insights into shop traffic.
Our approach
In collaboration with VodafoneZiggo, we carried out a System upgrade. From infrared-beam sensors to Stereo 3D visitor counting systems.
The result
Through our collaboration, over 100 shops have been equipped with the PFM 3D stereoscopic sensors. Wide entrances, high ceilings or a combination of both; we have found the best solution for each situation to capture all incoming and outgoing visitors with an accuracy of over 99%.
We excluded children and set specific count zones to exclude those who have not fully entered the shop. In short: all shops are now perfectly comparable. Moreover: based on those insights, VodafoneZiggo is now able to identify untapped potential and act on it.
100+
Shops across the Netherlands
1
Decade of partnership
99%
Accuracy in visitor data
