Providing VodafoneZiggo with the most accurate conversion insights.
Retail
Retail
Infrared-beam sensors
Infrared-beam sensors
Accurate shop insights
Accurate shop insights
The challenge
VodafoneZiggo was on a mission to achieve the most accurate visitor counts across all their stores. Vodafone shops have been equipped with PFM bi-directional infrared-beam sensors since the early 2010s. In 2023, PFM was challenged to deliver 99+% accurate insights into shop traffic.
Our approach
In collaboration with VodafoneZiggo, we carried out a System upgrade. From infrared-beam sensors to Stereo 3D visitor counting systems.
Monitoring the Proof of Concept
We set up 4 shops for the Proof of Concept and compared the results with infrared beam counts, closely monitoring differences and analyzing their impact on KPIs.
Monitoring the Proof of Concept
We set up 4 shops for the Proof of Concept and compared the results with infrared beam counts, closely monitoring differences and analyzing their impact on KPIs.
Centralised data collection
Visitor data from old systems was redirected to VodafoneZiggo headquarters and integrated with new PFM technology on AWS, quickly enhancing management's decision-making insights.
Centralised data collection
Visitor data from old systems was redirected to VodafoneZiggo headquarters and integrated with new PFM technology on AWS, quickly enhancing management's decision-making insights.
Daily reporting
Shop management receives daily reports with visitor numbers and thus conversion statistics. The goal of making all shops comparable at the best achievable accuracy was realised soon afterwards.
Daily reporting
Shop management receives daily reports with visitor numbers and thus conversion statistics. The goal of making all shops comparable at the best achievable accuracy was realised soon afterwards.
Vodafone Ziggo
In retail's precision-driven environment, we empowered VodafoneZiggo with real-time shop performance tracking at 99.7% accuracy. This enhancement provides enriched management reports for informed decision-making and strategic advantages.
In retail's precision-driven environment, we empowered VodafoneZiggo with real-time shop performance tracking at 99.7% accuracy. This enhancement provides enriched management reports for informed decision-making and strategic advantages.
100+
Shops across the Netherlands
1
Decade of partnership
Vodafone Ziggo
In retail's precision-driven environment, we empowered VodafoneZiggo with real-time shop performance tracking at 99.7% accuracy. This enhancement provides enriched management reports for informed decision-making and strategic advantages.
100+
Shops across the Netherlands
1
Decade of partnership
Providing VodafoneZiggo with the most accurate conversion insights.
Providing VodafoneZiggo with the most accurate conversion insights.
Retail
Retail
Retail
Retail
Infrared-beam sensors
Infrared-beam sensors
Infrared-beam sensors
Infrared-beam sensors
Accurate shop insights
Accurate shop insights
Accurate shop insights
Accurate shop insights
The challenge
VodafoneZiggo was on a mission to achieve the most accurate visitor counts across all their stores. Vodafone shops have been equipped with PFM bi-directional infrared-beam sensors since the early 2010s. In 2023, PFM was challenged to deliver 99+% accurate insights into shop traffic.
Our approach
In collaboration with VodafoneZiggo, we carried out a System upgrade. From infrared-beam sensors to Stereo 3D visitor counting systems.
Monitoring the Proof of Concept
Monitoring the Proof of Concept
Monitoring the Proof of Concept
Monitoring the Proof of Concept
Centralised data collection
Centralised data collection
Centralised data collection
Centralised data collection
Daily reporting
Daily reporting
Daily reporting
Daily reporting
"Both in the exploratory phase and in the implementation phase, PFM proved to be a reliable partner. Through pleasant cooperation, the project was completed on time and as agreed. With this exercise, we are well prepared for the future."
Christel van den Boogaart
Contract manager VodafoneZiggo
"Both in the exploratory phase and in the implementation phase, PFM proved to be a reliable partner. Through pleasant cooperation, the project was completed on time and as agreed. With this exercise, we are well prepared for the future."
Christel van den Boogaart
Contract manager VodafoneZiggo
"Both in the exploratory phase and in the implementation phase, PFM proved to be a reliable partner. Through pleasant cooperation, the project was completed on time and as agreed. With this exercise, we are well prepared for the future."
Christel van den Boogaart
Contract manager VodafoneZiggo
"Both in the exploratory phase and in the implementation phase, PFM proved to be a reliable partner. Through pleasant cooperation, the project was completed on time and as agreed. With this exercise, we are well prepared for the future."
Christel van den Boogaart
Contract manager VodafoneZiggo
100+
100+
Shops across the Netherlands
Shops across the Netherlands
1
1
Decade of partnership
Decade of partnership
99%
99%
Accuracy in visitor data
Accuracy in visitor data
The result
Through our collaboration, over 100 shops have been equipped with the PFM 3D stereoscopic sensors. Wide entrances, high ceilings or a combination of both; we have found the best solution for each situation to capture all incoming and outgoing visitors with an accuracy of over 99%.
We excluded children and set specific count zones to exclude those who have not fully entered the shop. In short: all shops are now perfectly comparable. Moreover: based on those insights, VodafoneZiggo is now able to identify untapped potential and act on it.
100+
Shops across the Netherlands
1
Decade of partnership
99%
Accuracy in visitor data
100+
Shops across the Netherlands
1
Decade of partnership
99%
Accuracy in visitor data
The result
Through our collaboration, over 100 shops have been equipped with the PFM 3D stereoscopic sensors. Wide entrances, high ceilings or a combination of both; we have found the best solution for each situation to capture all incoming and outgoing visitors with an accuracy of over 99%.
We excluded children and set specific count zones to exclude those who have not fully entered the shop. In short: all shops are now perfectly comparable. Moreover: based on those insights, VodafoneZiggo is now able to identify untapped potential and act on it.
100+
Shops across the Netherlands
1
Decade of partnership
99%
Accuracy in visitor data
More about VodafoneZiggo
VodafoneZiggo Group B.V. is a Dutch provider of television, internet, fixed and mobile telephony. The company was formed in 2017 following a merger between the Dutch operations of Liberty Global and Vodafone. At the end of 2020, the company counted over 3.8 million 300 households as fixed-line customers and around 5.2 million SIM cards as mobile customers.
More about VodafoneZiggo
VodafoneZiggo Group B.V. is a Dutch provider of television, internet, fixed and mobile telephony. The company was formed in 2017 following a merger between the Dutch operations of Liberty Global and Vodafone. At the end of 2020, the company counted over 3.8 million 300 households as fixed-line customers and around 5.2 million SIM cards as mobile customers.
More about VodafoneZiggo
VodafoneZiggo Group B.V. is a Dutch provider of television, internet, fixed and mobile telephony. The company was formed in 2017 following a merger between the Dutch operations of Liberty Global and Vodafone. At the end of 2020, the company counted over 3.8 million 300 households as fixed-line customers and around 5.2 million SIM cards as mobile customers.
More about VodafoneZiggo
VodafoneZiggo Group B.V. is a Dutch provider of television, internet, fixed and mobile telephony. The company was formed in 2017 following a merger between the Dutch operations of Liberty Global and Vodafone. At the end of 2020, the company counted over 3.8 million 300 households as fixed-line customers and around 5.2 million SIM cards as mobile customers.