Building Vodafone Ziggo
Providing VodafoneZiggo with the most accurate conversion insights.

In retail's precision-driven environment, we empowered VodafoneZiggo with real-time shop performance tracking at 99.7% accuracy. This enhancement provides enriched management reports for informed decision-making and strategic advantages.

Providing VodafoneZiggo with the most accurate conversion insights.

In retail's precision-driven environment, we empowered VodafoneZiggo with real-time shop performance tracking at 99.7% accuracy. This enhancement provides enriched management reports for informed decision-making and strategic advantages.

Providing VodafoneZiggo with the most accurate conversion insights.

In retail's precision-driven environment, we empowered VodafoneZiggo with real-time shop performance tracking at 99.7% accuracy. This enhancement provides enriched management reports for informed decision-making and strategic advantages.

Providing VodafoneZiggo with the most accurate conversion insights.

In retail's precision-driven environment, we empowered VodafoneZiggo with real-time shop performance tracking at 99.7% accuracy. This enhancement provides enriched management reports for informed decision-making and strategic advantages.

Entrance of Vodafone Ziggo

The challenge

VodafoneZiggo was on a mission to achieve the most accurate visitor counts across all their stores. Vodafone shops have been equipped with PFM bi-directional infrared-beam sensors since the early 2010s. In 2023, PFM was challenged to deliver 99+% accurate insights into shop traffic.

Entrance of Vodafone Ziggo

The challenge

VodafoneZiggo was on a mission to achieve the most accurate visitor counts across all their stores. Vodafone shops have been equipped with PFM bi-directional infrared-beam sensors since the early 2010s. In 2023, PFM was challenged to deliver 99+% accurate insights into shop traffic.

Entrance of Vodafone Ziggo

The challenge

VodafoneZiggo was on a mission to achieve the most accurate visitor counts across all their stores. Vodafone shops have been equipped with PFM bi-directional infrared-beam sensors since the early 2010s. In 2023, PFM was challenged to deliver 99+% accurate insights into shop traffic.

Our approach

In collaboration with VodafoneZiggo, we carried out a System upgrade.

Monitoring the Proof of Concept

We initially set up 4 shops for the Proof of Concept and compared the results with the infrared beam counts. The differences were closely monitored and we made an impact analysis of the possible shift in KPIs.

Centralised data collection

Visitor data from old systems was redirected to VodafoneZiggo headquarters and integrated with new technology linked to PFM's AWS cloud. This merger quickly provided management with enhanced insights for improved decision-making.

Daily reporting

Shop management receives daily reports with visitor numbers and thus conversion statistics. The goal of making all shops comparable at the best achievable accuracy was realised soon afterwards.

Our approach

In collaboration with VodafoneZiggo, we carried out a System upgrade.

Monitoring the Proof of Concept

We initially set up 4 shops for the Proof of Concept and compared the results with the infrared beam counts. The differences were closely monitored and we made an impact analysis of the possible shift in KPIs.

Centralised data collection

Visitor data from old systems was redirected to VodafoneZiggo headquarters and integrated with new technology linked to PFM's AWS cloud. This merger quickly provided management with enhanced insights for improved decision-making.

Daily reporting

Shop management receives daily reports with visitor numbers and thus conversion statistics. The goal of making all shops comparable at the best achievable accuracy was realised soon afterwards.

Our approach

In collaboration with VodafoneZiggo, we carried out a System upgrade.

Monitoring the Proof of Concept

We initially set up 4 shops for the Proof of Concept and compared the results with the infrared beam counts. The differences were closely monitored and we made an impact analysis of the possible shift in KPIs.

Centralised data collection

Visitor data from old systems was redirected to VodafoneZiggo headquarters and integrated with new technology linked to PFM's AWS cloud. This merger quickly provided management with enhanced insights for improved decision-making.

Daily reporting

Shop management receives daily reports with visitor numbers and thus conversion statistics. The goal of making all shops comparable at the best achievable accuracy was realised soon afterwards.

"Both in the exploratory phase and in the implementation phase, PFM proved to be a reliable partner. Through pleasant cooperation, the project was completed on time and as agreed. With this exercise, we are well prepared for the future."

Christel van den Boogaart

Contract manager VodafoneZiggo

The result

Through our collaboration, over 100 shops have been equipped with the PFM 3D stereoscopic sensors. Wide entrances, high ceilings or a combination of both; we have found the best solution for each situation to capture all incoming and outgoing visitors with an accuracy of over 99%. We excluded children and set specific count zones to exclude those who have not fully entered the shop. In short: all shops are now perfectly comparable. Moreover: based on those insights, VodafoneZiggo is now able to identify untapped potential and act on it.

The result

Through our collaboration, over 100 shops have been equipped with the PFM 3D stereoscopic sensors. Wide entrances, high ceilings or a combination of both; we have found the best solution for each situation to capture all incoming and outgoing visitors with an accuracy of over 99%. We excluded children and set specific count zones to exclude those who have not fully entered the shop. In short: all shops are now perfectly comparable. Moreover: based on those insights, VodafoneZiggo is now able to identify untapped potential and act on it.

The result

Through our collaboration, over 100 shops have been equipped with the PFM 3D stereoscopic sensors. Wide entrances, high ceilings or a combination of both; we have found the best solution for each situation to capture all incoming and outgoing visitors with an accuracy of over 99%. We excluded children and set specific count zones to exclude those who have not fully entered the shop. In short: all shops are now perfectly comparable. Moreover: based on those insights, VodafoneZiggo is now able to identify untapped potential and act on it.

100+

Shops across the Netherlands

1

Decade of partnership

99%

Accuracy in visitor data

People walking in Vodafone store

More about VodafoneZiggo

VodafoneZiggo Group B.V. is a Dutch provider of television, internet, fixed and mobile telephony. The company was formed in 2017 following a merger between the Dutch operations of Liberty Global and Vodafone. At the end of 2020, the company counted over 3.8 million 300 households as fixed-line customers and around 5.2 million SIM cards as mobile customers.

People walking in Vodafone store

More about VodafoneZiggo

VodafoneZiggo Group B.V. is a Dutch provider of television, internet, fixed and mobile telephony. The company was formed in 2017 following a merger between the Dutch operations of Liberty Global and Vodafone. At the end of 2020, the company counted over 3.8 million 300 households as fixed-line customers and around 5.2 million SIM cards as mobile customers.

People walking in Vodafone store

More about VodafoneZiggo

VodafoneZiggo Group B.V. is a Dutch provider of television, internet, fixed and mobile telephony. The company was formed in 2017 following a merger between the Dutch operations of Liberty Global and Vodafone. At the end of 2020, the company counted over 3.8 million 300 households as fixed-line customers and around 5.2 million SIM cards as mobile customers.

The PFM experience centre on wheels.

Curious about how our technology can benefit your business? Great news! Immerse yourself in the future of data analysis with our mobile demo truck. From heat mapping to gender analysis, we deliver cutting-edge PFM technology to your location. Explore hands-on product demos, personalised software training, and more. Make an impression on your organisation. Reserve your demo day now.

The PFM experience centre on wheels.

Curious about how our technology can benefit your business? Great news! Immerse yourself in the future of data analysis with our mobile demo truck. From heat mapping to gender analysis, we deliver cutting-edge PFM technology to your location. Explore hands-on product demos, personalised software training, and more. Make an impression on your organisation. Reserve your demo day now.

The PFM experience centre on wheels.

Curious about how our technology can benefit your business? Great news! Immerse yourself in the future of data analysis with our mobile demo truck. From heat mapping to gender analysis, we deliver cutting-edge PFM technology to your location. Explore hands-on product demos, personalised software training, and more. Make an impression on your organisation. Reserve your demo day now.