PFM Pulse

Your footfall analytics app for faster decisions.

Your footfall analytics app for faster decisions.

Know what is happening in your centre without opening a dashboard. PFM Pulse turns footfall into a fast mobile read of performance, timing and location โ€” so you can act while it still matters.

Know what is happening in your centre without opening a dashboard. PFM Pulse turns footfall into a fast mobile read of performance, timing and location โ€” so you can act while it still matters.

550+ shopping centres

550+ shopping centres

35K+ shops

35K+ shops

12 European markets & 47 countries worldwide

12 European markets & 47 countries worldwide

Our approach

Your location performance at a glance - in under 5 seconds

Your location performance at a glance - in under 5 seconds

PFM Pulse makes data actionable by answering three questions in seconds: How are we doing? What changed? Where is it happening?

PFM Pulse makes data actionable by answering three questions in seconds: How are we doing? What changed? Where is it happening?

Right now

Pulse tells you if attention is needed.

Opens with the most relevant performance snapshot.

Compares performance against meaningful previous periods.

Your Pulse keeps chosen metrics one swipe away.

You know whether the centre is on track before you decide what deserves your attention.

What and when

Timeline shows what changed over time.

Move between day, week, month and year.

Compare periods without rebuilding the analysis.

Add context such as weather, peaks and notes.

You can separate a real change from normal variation and understand when it started.

Where

Building shows where the change sits.

See live activity inside the building.

Drill into floors, zones and entrances.

Open an area to see its own timeline.

You can move from โ€œfootfall changedโ€ to โ€œthis is where we need to look.โ€

The benefit

What PFM Pulse gives you

Instant visibility 

Know in seconds if your location is on track, and whether

action is needed.

History in your pocket

Decide in meetings, on the floor or on the move, no lengthy

reports or dashboard to open.

From data to decisions 

Spot meaningful changes and exceptions faster, respond,

don't just review afterwards.

Made to fit your site

Customize views that matter for your site, so deviations are

easy to spot.

The PFM Pulse difference

Stop checking. Start knowing.

The difference is not having more data. It is getting useful context while there is still time to respond.

Without PFM Pulse

Numbers without context

Centre total, no benchmark

Centre total, no benchmark

Dashboard needed for answers

Dashboard needed for answers

Changes spotted after the fact

Changes spotted after the fact

Site-wide totals hide detail

Site-wide totals hide detail

Comparisons rebuilt manually

Comparisons rebuilt manually

Reports reviewed later

Reports reviewed later

With PFM Pulse

Performance with meaning

Performance against relevant periods

Performance against relevant periods

Key answer already on mobile

Key answer already on mobile

Exceptions visible while they matter

Exceptions visible while they matter

Floors, zones, tenants and entrances exposed

Floors, zones, tenants and entrances exposed

Smart comparisons built into the view

Smart comparisons built into the view

Decisions made in the moment

Decisions made in the moment

Mark King

Questions?

If Pulse should make answers quicker, the conversation should be quick too.

Mark King

Questions?

If Pulse should make answers quicker, the conversation should be quick too.

Mark King

Questions?

If Pulse should make answers quicker, the conversation should be quick too.

How teams use PFM Pulse

From daily checks to tenant conversations.

The same footfall view supports decisions across centre operations, commercial conversations and portfolio management.

Daily performance

Tenant conversations

Zone analysis

Event impact

Portfolio checks

Exception spotting

Daily performance

Tenant conversations

Zone analysis

Event impact

Portfolio checks

Exception spotting

See it in action

How does PFM Pulse work in practice?

Our technology

What makes the PFM Pulse mobile experience useful?

Pulse is designed around fast interpretation rather than screen density. The PFM Pulse App prioritises context, smart comparison, modular views and location detail so users can move from a headline number to the reason behind it.

Get in touch with our team.

Receive a free personalised quote

Learn more about our offerings

Consult with dedicated data experts

Trusted by industry leaders

Get in touch with our team.

Receive a free personalised quote

Learn more about our offerings

Consult with dedicated data experts

Trusted by industry leaders

Get in touch with our team.

Receive a free personalised quote

Learn more about our offerings

Consult with dedicated data experts

Trusted by industry leaders

FAQ

Frequently asked questions about PFM Pulse

What is a footfall analytics app?

How does a footfall analytics app help shopping-centre managers?

What is the difference between PFM Pulse and a footfall dashboard?

Can PFM Pulse compare different time periods?

Can PFM Pulse show where footfall is changing?

How does PFM Pulse relate to Advantage?

What is a footfall analytics app?

How does a footfall analytics app help shopping-centre managers?

What is the difference between PFM Pulse and a footfall dashboard?

Can PFM Pulse compare different time periods?

Can PFM Pulse show where footfall is changing?

How does PFM Pulse relate to Advantage?