PFM's annual Christmas forecast

As the festive season wraps us in its warm embrace, we're all looking forward to indulging in delightful Christmas feasts with our loved ones. But let's not forget the bustling shopping streets and centres, twinkling with festive lights and filled with the thrill of holiday shopping. It's that time of the year again when we bring out our modern crystal ball to guide you through the holiday shopping rush, ensuring your Christmas preparations are as joyful and stress-free as the season itself.

Dec 20, 2023

Our modern crystal ball

Every year, we dive into our vast pool of data and harness our cutting-edge forecasting model to predict the hustle and bustle of shopping centres during the holidays. Our goal? To give you a crystal-clear picture of what to expect as you tick items off your Christmas shopping list.

Leaving the pandemic behind

This year, we've happily left the shadows of the pandemic behind. Although we've noticed a slight dip in shopping frequency in the Netherlands, recent weeks have witnessed a steady rise in footfall. Brace yourselves, as we're anticipating a further surge in the coming days, with Saturday, 23rd December, poised to be the pinnacle of the pre-Christmas shopping frenzy.

The Christmas forecast

Our data indicates that while Saturday is set to be the busiest, Sunday isn't far behind, especially considering it's a day with fewer shopping hours. Compared to the last two Sundays, we're expecting a spike of around 25% more visitors. That's quite the flurry of festive shoppers!

Not all shopping centres are created equal, and our forecasts reflect that. Centres focusing on grocery shopping are likely to see their peak crowds on Saturdays and Sundays. Meanwhile, those catering to recreational shopping will experience their busiest time on Friday and Saturday.


Here's a glance at the overall forecast for Thursday to Sunday, giving you a broader view of the festive footfall.



For those heading to centres focusing on grocery shopping, this forecast will help you plan your visit better.


And if you're eyeing recreational shopping centres, this statistic is your key to avoiding the rush.

Embrace the festive spirit

As the countdown to Christmas ticks on, we encourage you to make the most of these insights. Whether it's an early shopping spree or a well-timed visit during shopping nights, let's turn this festive season into a harmonious blend of joy and convenience.

If you're curious about the specific footfall forecast for your location, don't hesitate to reach out to us for a tailor-made Christmas prediction. Our team is ready to provide you with the insights you need.

From all of us at PFM, we wish you happy holidays filled with peace, joy, and splendid shopping experiences!

Our modern crystal ball

Every year, we dive into our vast pool of data and harness our cutting-edge forecasting model to predict the hustle and bustle of shopping centres during the holidays. Our goal? To give you a crystal-clear picture of what to expect as you tick items off your Christmas shopping list.

Leaving the pandemic behind

This year, we've happily left the shadows of the pandemic behind. Although we've noticed a slight dip in shopping frequency in the Netherlands, recent weeks have witnessed a steady rise in footfall. Brace yourselves, as we're anticipating a further surge in the coming days, with Saturday, 23rd December, poised to be the pinnacle of the pre-Christmas shopping frenzy.

The Christmas forecast

Our data indicates that while Saturday is set to be the busiest, Sunday isn't far behind, especially considering it's a day with fewer shopping hours. Compared to the last two Sundays, we're expecting a spike of around 25% more visitors. That's quite the flurry of festive shoppers!

Not all shopping centres are created equal, and our forecasts reflect that. Centres focusing on grocery shopping are likely to see their peak crowds on Saturdays and Sundays. Meanwhile, those catering to recreational shopping will experience their busiest time on Friday and Saturday.


Here's a glance at the overall forecast for Thursday to Sunday, giving you a broader view of the festive footfall.



For those heading to centres focusing on grocery shopping, this forecast will help you plan your visit better.


And if you're eyeing recreational shopping centres, this statistic is your key to avoiding the rush.

Embrace the festive spirit

As the countdown to Christmas ticks on, we encourage you to make the most of these insights. Whether it's an early shopping spree or a well-timed visit during shopping nights, let's turn this festive season into a harmonious blend of joy and convenience.

If you're curious about the specific footfall forecast for your location, don't hesitate to reach out to us for a tailor-made Christmas prediction. Our team is ready to provide you with the insights you need.

From all of us at PFM, we wish you happy holidays filled with peace, joy, and splendid shopping experiences!

Our modern crystal ball

Every year, we dive into our vast pool of data and harness our cutting-edge forecasting model to predict the hustle and bustle of shopping centres during the holidays. Our goal? To give you a crystal-clear picture of what to expect as you tick items off your Christmas shopping list.

Leaving the pandemic behind

This year, we've happily left the shadows of the pandemic behind. Although we've noticed a slight dip in shopping frequency in the Netherlands, recent weeks have witnessed a steady rise in footfall. Brace yourselves, as we're anticipating a further surge in the coming days, with Saturday, 23rd December, poised to be the pinnacle of the pre-Christmas shopping frenzy.

The Christmas forecast

Our data indicates that while Saturday is set to be the busiest, Sunday isn't far behind, especially considering it's a day with fewer shopping hours. Compared to the last two Sundays, we're expecting a spike of around 25% more visitors. That's quite the flurry of festive shoppers!

Not all shopping centres are created equal, and our forecasts reflect that. Centres focusing on grocery shopping are likely to see their peak crowds on Saturdays and Sundays. Meanwhile, those catering to recreational shopping will experience their busiest time on Friday and Saturday.


Here's a glance at the overall forecast for Thursday to Sunday, giving you a broader view of the festive footfall.



For those heading to centres focusing on grocery shopping, this forecast will help you plan your visit better.


And if you're eyeing recreational shopping centres, this statistic is your key to avoiding the rush.

Embrace the festive spirit

As the countdown to Christmas ticks on, we encourage you to make the most of these insights. Whether it's an early shopping spree or a well-timed visit during shopping nights, let's turn this festive season into a harmonious blend of joy and convenience.

If you're curious about the specific footfall forecast for your location, don't hesitate to reach out to us for a tailor-made Christmas prediction. Our team is ready to provide you with the insights you need.

From all of us at PFM, we wish you happy holidays filled with peace, joy, and splendid shopping experiences!