Footfall camera

Get 99% accurate footfall measurements with PFM cameras.

Optimise your location's potential with our advanced footfall counters. By accurately tracking visitor entries and exits, we offer essential insights for informed decision-making and enhanced operational strategies.

  • Total visitors today

    Male

    Female

    343

    ↑ 5.4%

    Conversion rate

    21.5%

    + 2.3%

    Capture ratio

    1.9%

    ↓ 14.1%

    Average dwell
    time per hour

    12m2s

    ↑ 9.8%

  • Performance versus national trend

    Benchmark

    Your location

    +2.3%

    Shops per visit

    2.9 shops

    ↑ 10.6%

    Total visitors compared
    to last month

    4,221

    ↑ 3.4%

  • Averega queue length peak-time

    3 cars

    ↓ 7.3%

    Time to serve

    Last week

    This week

    2m42s

    ↑ 1.2%

    Throughput

    42

    Avg. cars per hour

  • Total visitors today

    Male

    Female

    343

    ↑ 5.4%

    Capture ratio

    1.9%

    ↓ 14.1%

  • Performance versus national trend

    Benchmark

    Your location

    +2.3%

    Shops per visit

    2.9 shops

    ↑ 10.6%

  • Averega queue length peak-time

    3 cars

    ↓ 7.3%

    Time to serve

    Last week

    This week

    2m42s

    ↑ 1.2%

  • Total visitors today

    Male

    Female

    343

    ↑ 5.4%

  • Shops per visit

    2.9 shops

    ↑ 10.6%

  • Time to serve

    Last week

    This week

    2m42s

    ↑ 1.2%

Improve your visitor experience and boost your venue’s performance.

Our people counting and footfall data solutions lay the foundation to validate your instincts and give depth to your strategies, informing critical decisions like staff scheduling, product prioritisation, and customer service enhancements to elevate conversion rates and store performance.

Improve your visitor experience and boost your venue’s performance.

Our people counting and footfall data solutions lay the foundation to validate your instincts and give depth to your strategies, informing critical decisions like staff scheduling, product prioritisation, and customer service enhancements to elevate conversion rates and store performance.

Improve your visitor experience and boost your venue’s performance.

Our people counting and footfall data solutions lay the foundation to validate your instincts and give depth to your strategies, informing critical decisions like staff scheduling, product prioritisation, and customer service enhancements to elevate conversion rates and store performance.

Counting sensors

A deeper dive into our technology

For any retail or commercial space, understanding footfall is key to making informed decisions. Our suite of technologies provides accurate, reliable footfall data tailored to the specific needs of your venue. From advanced entry point monitoring to detailed behavioural analysis with sophisticated sensors, we equip you with insights to enhance your space and adapt to visitor patterns effectively.

  • 3D stereoscopic counters

    Using dual-lens technology, these counters accurately capture foot traffic, maintaining precision even when many visitors enter at the same time. They are particularly effective in busy environments, delivering reliable footfall insights.

  • Lidar & ToF counters

    Lidar excels in people-measurement with over 98% reliability, offering unparalleled accuracy down to the centimeter. It operates efficiently in any environmental condition and ensures superior privacy protection compared to cameras. With its ability to classify different objects and wide field of view.

  • CCTV systems

    Modern CCTV and security systems can detect diverse human behaviours, providing insights to enhance location potential. Incorporating object recognition and analysing visitor mobility choices can improve report value.

  • ANPR Systems

    Designed for vehicle tracking, ANPR systems are crucial for improving parking management and secure access, ensuring efficient and safe operations.

Wendy Hulshof - Hoven

Questions?

By the time you've scrolled here, you might have some questions. Here to help.

Wendy Hulshof - Hoven

Questions?

By the time you've scrolled here, you might have some questions. Here to help.

Wendy Hulshof - Hoven

Questions?

By the time you've scrolled here, you might have some questions. Here to help.

Why?

Leverage footfall data for strategic business decisions:

Leverage footfall data for strategic business decisions:



Monitor customer traffic

Monitor customer traffic

Track customer traffic, conversion, and promotional effectiveness.

Optimise store layout

Optimise store layout

Analyse retail footfall patterns to enhance store design and product placement.

Improve maketing strategies

Improve maketing strategies

Utilise footfall data to target promotions, optimise advertising efforts, and increase sales.

Enhance customer experiences

Enhance customer experiences

Understand customer flow and engagement to improve service and satisfaction.

We’re your global partner in retail footfall success

We’re your global partner in retail footfall success

We’re your global partner in retail footfall success

Trusted by leading retailers worldwide, our footfall counting solutions deliver actionable insights that drive retail success.

Trusted by leading retailers worldwide, our footfall counting solutions deliver actionable insights that drive retail success.

35.000

35.000

shops

450

450

shopping centres

30+

30+

transport hubs