Footfall trend report

Discover footfall trends of 2025.

As we step into the new year, we begin, in keeping with tradition, by taking the time to reflect on 2025 - resulting in our annual report. PFM counted over 3 billion people across various locations, with a particular focus on retail destinations such as shopping centres.

Insights on changing consumer behaviour

Discover trends globally, in the UK and in the Netherlands

Understand growth trends and their impact on your future strategies

A modest but steady growth in visitor numbers.

The year started with positive momentum in early months, though growth rates moderated compared to 2024's exceptional performance, leading to an overall global increase of 0.2%.

A little sneak peek…

See what to expect from our 2025 retail trend report.

"2025 marked a year of stabilisation for retail footfall across both the UK and the Netherlands, following the exceptionally strong rebound seen in 2024."

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Curious how data can help you better map your store performance or visitor flows? Want to know how this contributes to a smoother customer journey and higher conversion rates? Get in touch with one of our experts – we’re happy to help.