Beter Bed

By replacing 115 legacy footfall sensors in 103 stores with next-generation Xovis sensors and gaining access to PFM’s Data Intelligence services, Beter Bed laid the foundation for more accurate, actionable insights.

By replacing 115 legacy footfall sensors in 103 stores with next-generation Xovis sensors and gaining access to PFM’s Data Intelligence services, Beter Bed laid the foundation for more accurate, actionable insights.

103

stores upgraded

115

Sensors Installed

Beter Bed, the market-leading sleep specialist in the Benelux, partnered with PFM to modernise its footfall measurement infrastructure in the Netherlands.

Beter Bed, the market-leading sleep specialist in the Benelux, partnered with PFM to modernise its footfall measurement infrastructure in the Netherlands.

Retail

Sensor Upgrade

Data Intelligence

Beter Bed’s Dutch stores were operating with legacy footfall sensors that no longer met the requirements of a modern, data-driven retail organisation. While traffic data was available, it lacked the accuracy, flexibility, and granularity needed to enrich steering data and support operational decisions such as staff deployment at the right moments.

Our approach

PFM replaced the existing footfall sensors in 103 Beter Bed stores with the latest-generation Xovis PC2SE sensors. From orientation through installation, the project was fully managed by PFM, including technical setup and communication with individual stores. In addition, Beter Bed gained access to PFM’s Data Intelligence services, allowing data settings to be tailored to their preferences and enabling deeper analysis across traffic, conversion, and operational performance.

Xovis PC2SE and PC2SE-UL sensors

Xovis PC2SE and PC2SE-UL sensors

Data Intelligence

Data Intelligence

“The project ran very smoothly from orientation through to installation. We had a clear understanding of how the footfall counters could enrich our steering data. What we discussed and planned together upfront is now working effectively in practice, which is something we are proud of and very grateful to PFM for.”

Jaap Westland

Sustainability & Property Management Beter Bed Holding

Ritual logo with white text on a black background with a golden pattern

“The project ran very smoothly from orientation through to installation. We had a clear understanding of how the footfall counters could enrich our steering data. What we discussed and planned together upfront is now working effectively in practice, which is something we are proud of and very grateful to PFM for.”

Jaap Westland

Sustainability & Property Management Beter Bed Holding

“The project ran very smoothly from orientation through to installation. We had a clear understanding of how the footfall counters could enrich our steering data. What we discussed and planned together upfront is now working effectively in practice, which is something we are proud of and very grateful to PFM for.”

Jaap Westland

Sustainability & Property Management Beter Bed Holding

The result

With the new setup in place, Beter Bed can now report on traffic and conversion at an hourly level. Combined with other internal data, this enables more precise steering of staffing and operations throughout the day. The organisation experiences tangible value from these insights and benefits from a stable solution supported by responsive service and support. The result is a data-driven approach that supports better staffing decisions, improved store performance, and confidence that strategic plans now work in daily practice.

103

stores upgraded

115

Sensors Installed

Blog asset

More about Beter Bed

Beter Bed, the market-leading sleep specialist in the Benelux, is a full-service omni-channel retailer offering everything from beds and mattresses to bedding, delivering outstanding value for money. Beter Bed stores are located across the Benelux, often in close proximity to other furniture retailers. The company delivers beds, box springs, and mattresses directly to customers’ homes, where they are assembled. Beter Bed operates 85 stores in the Netherlands, including three Experience stores in Groningen, Eindhoven, and Baarn, and 17 stores in Belgium.

Blog asset

More about Beter Bed

Beter Bed, the market-leading sleep specialist in the Benelux, is a full-service omni-channel retailer offering everything from beds and mattresses to bedding, delivering outstanding value for money. Beter Bed stores are located across the Benelux, often in close proximity to other furniture retailers. The company delivers beds, box springs, and mattresses directly to customers’ homes, where they are assembled. Beter Bed operates 85 stores in the Netherlands, including three Experience stores in Groningen, Eindhoven, and Baarn, and 17 stores in Belgium.

Blog asset

More about Beter Bed

Beter Bed, the market-leading sleep specialist in the Benelux, is a full-service omni-channel retailer offering everything from beds and mattresses to bedding, delivering outstanding value for money. Beter Bed stores are located across the Benelux, often in close proximity to other furniture retailers. The company delivers beds, box springs, and mattresses directly to customers’ homes, where they are assembled. Beter Bed operates 85 stores in the Netherlands, including three Experience stores in Groningen, Eindhoven, and Baarn, and 17 stores in Belgium.

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Get in touch with our team.

Receive a free personalised quote

Learn more about our offerings

Consult with dedicated data experts

Trusted by industry leaders

Our team will get back to you within 3 business days