Hans Anders

Since its foundation in 1982, Hans Anders has looked at the optical market differently and has shaken up the industry. Today, Hans Anders has more than 600 stores and continues to grow.

Since its foundation in 1982, Hans Anders has looked at the optical market differently and has shaken up the industry. Today, Hans Anders has more than 600 stores and continues to grow.

Questions about this case?

Questions about this case?

Questions about this case?

600+

stores & counting

10+

strong relationship

The importance of footfall data to Hans Anders

The importance of footfall data to Hans Anders

Retail

Retail

Retail

Footfall data

Footfall data

Footfall data

The Hans Anders Retail Group's desire for continuous development and growth includes a high demand for data and insight. All developments in the shops are benchmarked against statistics. This is where we come in.

Our approach

Measuring means knowing

Footfall counting

Footfall counting

Footfall counting

Analyse the data

Analyse the data

Analyse the data

Sharing best practices

Sharing best practices

Sharing best practices

We value 'measuring is knowing', PFM's data is very important in this regard.

Karin van den Oever

CRM Manager, Hans Anders

Ritual logo with white text on a black background with a golden pattern

We value 'measuring is knowing', PFM's data is very important in this regard.

Karin van den Oever

CRM Manager, Hans Anders

We value 'measuring is knowing', PFM's data is very important in this regard.

Karin van den Oever

CRM Manager, Hans Anders

The result

Since May 2013, PFM has been involved in Hans Anders' store concepts and all stores and new stores are equipped with PFM's footfall counting systems.

The data from these systems provides important insights that help Hans Anders make decisions about conversion and staffing, among other things.

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Request your demo

Request your demo

600+

stores & counting

10+

strong relationship

5+

countries where we're operating

More about Hans Anders

From its inception in 1982, Hans Anders has been looking at the optical market differently and has shaken up the industry. Today, the Hans Anders Retailgroup has almost 400 Hans Anders shops in the Netherlands and Belgium, 40 Direkt Optik shops in Sweden and 180 shops in the rest of Europe, where they continue to grow. Hans Anders stands for growth and expansion with a focus on quality of products, staff and shop design. With traditionally low prices because that is what makes Hans Anders.

More about Hans Anders

From its inception in 1982, Hans Anders has been looking at the optical market differently and has shaken up the industry. Today, the Hans Anders Retailgroup has almost 400 Hans Anders shops in the Netherlands and Belgium, 40 Direkt Optik shops in Sweden and 180 shops in the rest of Europe, where they continue to grow. Hans Anders stands for growth and expansion with a focus on quality of products, staff and shop design. With traditionally low prices because that is what makes Hans Anders.

More about Hans Anders

From its inception in 1982, Hans Anders has been looking at the optical market differently and has shaken up the industry. Today, the Hans Anders Retailgroup has almost 400 Hans Anders shops in the Netherlands and Belgium, 40 Direkt Optik shops in Sweden and 180 shops in the rest of Europe, where they continue to grow. Hans Anders stands for growth and expansion with a focus on quality of products, staff and shop design. With traditionally low prices because that is what makes Hans Anders.

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Looking for a free quote or got a question? Submit the form today for a quick reply.

Receive a free personalised quote

Learn more about our offerings

Consult with dedicated data experts

*

*

*

*

*

*

Get in touch with our team.

Looking for a free quote or got a question? Submit the form today for a quick reply.

Receive a free personalised quote

Learn more about our offerings

Consult with dedicated data experts

*

*

*

*

*

*

Get in touch with our team.

Looking for a free quote or got a question? Submit the form today for a quick reply.

Receive a free personalised quote

Learn more about our offerings

Consult with dedicated data experts

*

*

*

*

*

*