The importance of footfall data to Hans Anders
Since its foundation in 1982, Hans Anders has looked at the optical market differently and has shaken up the industry. Today, Hans Anders has more than 600 stores and continues to grow.
The importance of footfall data to Hans Anders
Since its foundation in 1982, Hans Anders has looked at the optical market differently and has shaken up the industry. Today, Hans Anders has more than 600 stores and continues to grow.
The importance of footfall data to Hans Anders
Since its foundation in 1982, Hans Anders has looked at the optical market differently and has shaken up the industry. Today, Hans Anders has more than 600 stores and continues to grow.
The importance of footfall data to Hans Anders
Since its foundation in 1982, Hans Anders has looked at the optical market differently and has shaken up the industry. Today, Hans Anders has more than 600 stores and continues to grow.
The challenge
The Hans Anders Retail Group's desire for continuous development and growth includes a high demand for data and insight. All developments in the shops are benchmarked against statistics. This is where we come in.
The challenge
The Hans Anders Retail Group's desire for continuous development and growth includes a high demand for data and insight. All developments in the shops are benchmarked against statistics. This is where we come in.
The challenge
The Hans Anders Retail Group's desire for continuous development and growth includes a high demand for data and insight. All developments in the shops are benchmarked against statistics. This is where we come in.
Our approach
Measuring means knowing
To gain more insight into visitor data, we installed footfall counting systems in all Hans Anders stores.
To understand the data, we helped analyse and interpret it after collection.
We shared best practices on how to use this data to understand statistics such as conversion and optimise workforce planning.
Our approach
Measuring means knowing
To gain more insight into visitor data, we installed footfall counting systems in all Hans Anders stores.
To understand the data, we helped analyse and interpret it after collection.
We shared best practices on how to use this data to understand statistics such as conversion and optimise workforce planning.
Our approach
Measuring means knowing
To gain more insight into visitor data, we installed footfall counting systems in all Hans Anders stores.
To understand the data, we helped analyse and interpret it after collection.
We shared best practices on how to use this data to understand statistics such as conversion and optimise workforce planning.
We value 'measuring is knowing', PFM's data is very important in this regard.
Karin van den Oever
CRM Manager, Hans Anders
The result
Since May 2013, PFM has been involved in Hans Anders' store concepts and all stores and new stores are equipped with PFM's footfall counting systems. The data from these systems provides important insights that help Hans Anders make decisions about conversion and staffing, among other things.
The result
Since May 2013, PFM has been involved in Hans Anders' store concepts and all stores and new stores are equipped with PFM's footfall counting systems. The data from these systems provides important insights that help Hans Anders make decisions about conversion and staffing, among other things.
The result
Since May 2013, PFM has been involved in Hans Anders' store concepts and all stores and new stores are equipped with PFM's footfall counting systems. The data from these systems provides important insights that help Hans Anders make decisions about conversion and staffing, among other things.
600+
Over 600 stores & counting
10+
A 10+ year relationship
5+
Operating in more than 5 countries
More about Hans Anders
From its inception in 1982, Hans Anders has been looking at the optical market differently and has shaken up the industry. Today, the Hans Anders Retailgroup has almost 400 Hans Anders shops in the Netherlands and Belgium, 40 Direkt Optik shops in Sweden and 180 shops in the rest of Europe, where they continue to grow. Hans Anders stands for growth and expansion with a focus on quality of products, staff and shop design. With traditionally low prices because that is what makes Hans Anders.
More about Hans Anders
From its inception in 1982, Hans Anders has been looking at the optical market differently and has shaken up the industry. Today, the Hans Anders Retailgroup has almost 400 Hans Anders shops in the Netherlands and Belgium, 40 Direkt Optik shops in Sweden and 180 shops in the rest of Europe, where they continue to grow. Hans Anders stands for growth and expansion with a focus on quality of products, staff and shop design. With traditionally low prices because that is what makes Hans Anders.
More about Hans Anders
From its inception in 1982, Hans Anders has been looking at the optical market differently and has shaken up the industry. Today, the Hans Anders Retailgroup has almost 400 Hans Anders shops in the Netherlands and Belgium, 40 Direkt Optik shops in Sweden and 180 shops in the rest of Europe, where they continue to grow. Hans Anders stands for growth and expansion with a focus on quality of products, staff and shop design. With traditionally low prices because that is what makes Hans Anders.
Contact
Get in touch
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Contact
Get in touch
Do you have a question, need a specific quote, or would you like to discuss your business needs with one of our data experts? Fill out the form below, and we'll get back to you as soon as possible.
Looking for support?
Go to the