The importance of footfall data to Hans Anders

Since its foundation in 1982, Hans Anders has looked at the optical market differently and has shaken up the industry. Today, Hans Anders has more than 600 stores and continues to grow.

The importance of footfall data to Hans Anders

Since its foundation in 1982, Hans Anders has looked at the optical market differently and has shaken up the industry. Today, Hans Anders has more than 600 stores and continues to grow.

The importance of footfall data to Hans Anders

Since its foundation in 1982, Hans Anders has looked at the optical market differently and has shaken up the industry. Today, Hans Anders has more than 600 stores and continues to grow.

The importance of footfall data to Hans Anders

Since its foundation in 1982, Hans Anders has looked at the optical market differently and has shaken up the industry. Today, Hans Anders has more than 600 stores and continues to grow.

The challenge

The Hans Anders Retail Group's desire for continuous development and growth includes a high demand for data and insight. All developments in the shops are benchmarked against statistics. This is where we come in.

The challenge

The Hans Anders Retail Group's desire for continuous development and growth includes a high demand for data and insight. All developments in the shops are benchmarked against statistics. This is where we come in.

The challenge

The Hans Anders Retail Group's desire for continuous development and growth includes a high demand for data and insight. All developments in the shops are benchmarked against statistics. This is where we come in.

Our approach

Measuring means knowing

To gain more insight into visitor data, we installed footfall counting systems in all Hans Anders stores.

To understand the data, we helped analyse and interpret it after collection.

We shared best practices on how to use this data to understand statistics such as conversion and optimise workforce planning.

Our approach

Measuring means knowing

To gain more insight into visitor data, we installed footfall counting systems in all Hans Anders stores.

To understand the data, we helped analyse and interpret it after collection.

We shared best practices on how to use this data to understand statistics such as conversion and optimise workforce planning.

Our approach

Measuring means knowing

To gain more insight into visitor data, we installed footfall counting systems in all Hans Anders stores.

To understand the data, we helped analyse and interpret it after collection.

We shared best practices on how to use this data to understand statistics such as conversion and optimise workforce planning.

We value 'measuring is knowing', PFM's data is very important in this regard.

Karin van den Oever

CRM Manager, Hans Anders

The result

Since May 2013, PFM has been involved in Hans Anders' store concepts and all stores and new stores are equipped with PFM's footfall counting systems. The data from these systems provides important insights that help Hans Anders make decisions about conversion and staffing, among other things.

The result

Since May 2013, PFM has been involved in Hans Anders' store concepts and all stores and new stores are equipped with PFM's footfall counting systems. The data from these systems provides important insights that help Hans Anders make decisions about conversion and staffing, among other things.

The result

Since May 2013, PFM has been involved in Hans Anders' store concepts and all stores and new stores are equipped with PFM's footfall counting systems. The data from these systems provides important insights that help Hans Anders make decisions about conversion and staffing, among other things.

600+

Over 600 stores & counting

10+

A 10+ year relationship

5+

Operating in more than 5 countries

More about Hans Anders

From its inception in 1982, Hans Anders has been looking at the optical market differently and has shaken up the industry. Today, the Hans Anders Retailgroup has almost 400 Hans Anders shops in the Netherlands and Belgium, 40 Direkt Optik shops in Sweden and 180 shops in the rest of Europe, where they continue to grow. Hans Anders stands for growth and expansion with a focus on quality of products, staff and shop design. With traditionally low prices because that is what makes Hans Anders.

More about Hans Anders

From its inception in 1982, Hans Anders has been looking at the optical market differently and has shaken up the industry. Today, the Hans Anders Retailgroup has almost 400 Hans Anders shops in the Netherlands and Belgium, 40 Direkt Optik shops in Sweden and 180 shops in the rest of Europe, where they continue to grow. Hans Anders stands for growth and expansion with a focus on quality of products, staff and shop design. With traditionally low prices because that is what makes Hans Anders.

More about Hans Anders

From its inception in 1982, Hans Anders has been looking at the optical market differently and has shaken up the industry. Today, the Hans Anders Retailgroup has almost 400 Hans Anders shops in the Netherlands and Belgium, 40 Direkt Optik shops in Sweden and 180 shops in the rest of Europe, where they continue to grow. Hans Anders stands for growth and expansion with a focus on quality of products, staff and shop design. With traditionally low prices because that is what makes Hans Anders.

The PFM experience centre on wheels.

Curious about how our technology can benefit your business? Great news! Immerse yourself in the future of data analysis with our mobile demo truck. From heat mapping to gender analysis, we deliver cutting-edge PFM technology to your location. Explore hands-on product demos, personalised software training, and more. Make an impression on your organisation. Reserve your demo day now.

The PFM experience centre on wheels.

Curious about how our technology can benefit your business? Great news! Immerse yourself in the future of data analysis with our mobile demo truck. From heat mapping to gender analysis, we deliver cutting-edge PFM technology to your location. Explore hands-on product demos, personalised software training, and more. Make an impression on your organisation. Reserve your demo day now.

The PFM experience centre on wheels.

Curious about how our technology can benefit your business? Great news! Immerse yourself in the future of data analysis with our mobile demo truck. From heat mapping to gender analysis, we deliver cutting-edge PFM technology to your location. Explore hands-on product demos, personalised software training, and more. Make an impression on your organisation. Reserve your demo day now.