Durlinger Shoetime Group
Durlinger Schoenen, dedicated to offering sound advice and optimal service, faced the challenge of understanding customer flow to ensure adequate staffing.
In 2015, PFM was enlisted for a pilot in six stores, eventually expanding to equip all stores in 2016.
Our approach
We utilised advanced visitor counting tech at Durlinger for accurate measurements. These counts, sent to headquarters, informed past conversion calculations, streamlined personnel planning, and provided historical insights into store performance.
The result
Accurately measuring customer flow has empowered Durlinger Schoenen with valuable insights, aiding in the assessment of location profitability and personnel optimization.
This data-driven approach ensures smarter decisions for tomorrow, elevating customer experience, boosting financial performance, and enhancing overall business value.
