How to Navigate the Holiday Rush: Strategies for the busiest shopping hours

As December's festive cheer spreads, so does the hustle and bustle in the travel, QSR, retail and real estate sectors. With yearly footfall data revealing record-breaking crowds, businesses must prepare for these peak times. But how? In this blog, we share some data-driven insights and tips to help you navigate the seasonal surge with a smile.

Dec 19, 2023

A data dive

Our footfall data paints an exciting picture of December shopping behaviour. In 2023, Saturday the 16th took the crown as the busiest day so far, with each Saturday showing a steady increase in footfall. The peak shopping hour? Between 1 pm and 2 pm.

Looking back to 2022, the Friday before Christmas (the 23rd) saw the biggest crowds, closely followed by the first Saturday in December. And in 2021, the first Saturday of the month came out on top, with an afternoon peak between 2 pm and 3 pm.

Our data visual shows the spread of UK footfall across the first three Saturdays of December, highlighting key Christmas shopping trends. Notice the spike around midday. Looking for advice on how to respond to this in an efficient way? Then keep on reading.

Tackling the Saturday surge: some practical tips

Here are some practical tips to help you manage the Saturday surge efficiently and ensure a positive experience for your customers.

  • Anticipate and allocate: Knowing that Saturdays are your busiest days, especially around lunchtime, can help you allocate the right resources. Make sure you have enough staff and stock to meet customer demand.

  • Queue management is key: It's no secret that nobody likes long queues. Implement efficient queue management systems to keep things moving smoothly.

  • Create an experience: Amidst the rush, don't forget to spread some holiday cheer. Whether it's festive decor or a warm greeting, a little goes a long way in enhancing customer experience.

  • Leverage technology: Use footfall counters and data analytics to gain real-time insights into customer flow. This technology can help optimise store layouts and staffing, calculate conversion rates, and, in the long term, provide the ability to look back and manage your location's performance metrics. 

Real-time insights = Your secret weapon

Understanding footfall patterns is more than just a numbers game; it's about turning insights into action. By measuring and analysing footfall trends, you can make informed decisions to improve operational efficiency and customer satisfaction.

Ready to transform your business approach this festive season? Request an online demo of our footfall analysis tools today, and step into a smarter way of managing people flow.

A data dive

Our footfall data paints an exciting picture of December shopping behaviour. In 2023, Saturday the 16th took the crown as the busiest day so far, with each Saturday showing a steady increase in footfall. The peak shopping hour? Between 1 pm and 2 pm.

Looking back to 2022, the Friday before Christmas (the 23rd) saw the biggest crowds, closely followed by the first Saturday in December. And in 2021, the first Saturday of the month came out on top, with an afternoon peak between 2 pm and 3 pm.

Our data visual shows the spread of UK footfall across the first three Saturdays of December, highlighting key Christmas shopping trends. Notice the spike around midday. Looking for advice on how to respond to this in an efficient way? Then keep on reading.

Tackling the Saturday surge: some practical tips

Here are some practical tips to help you manage the Saturday surge efficiently and ensure a positive experience for your customers.

  • Anticipate and allocate: Knowing that Saturdays are your busiest days, especially around lunchtime, can help you allocate the right resources. Make sure you have enough staff and stock to meet customer demand.

  • Queue management is key: It's no secret that nobody likes long queues. Implement efficient queue management systems to keep things moving smoothly.

  • Create an experience: Amidst the rush, don't forget to spread some holiday cheer. Whether it's festive decor or a warm greeting, a little goes a long way in enhancing customer experience.

  • Leverage technology: Use footfall counters and data analytics to gain real-time insights into customer flow. This technology can help optimise store layouts and staffing, calculate conversion rates, and, in the long term, provide the ability to look back and manage your location's performance metrics. 

Real-time insights = Your secret weapon

Understanding footfall patterns is more than just a numbers game; it's about turning insights into action. By measuring and analysing footfall trends, you can make informed decisions to improve operational efficiency and customer satisfaction.

Ready to transform your business approach this festive season? Request an online demo of our footfall analysis tools today, and step into a smarter way of managing people flow.

A data dive

Our footfall data paints an exciting picture of December shopping behaviour. In 2023, Saturday the 16th took the crown as the busiest day so far, with each Saturday showing a steady increase in footfall. The peak shopping hour? Between 1 pm and 2 pm.

Looking back to 2022, the Friday before Christmas (the 23rd) saw the biggest crowds, closely followed by the first Saturday in December. And in 2021, the first Saturday of the month came out on top, with an afternoon peak between 2 pm and 3 pm.

Our data visual shows the spread of UK footfall across the first three Saturdays of December, highlighting key Christmas shopping trends. Notice the spike around midday. Looking for advice on how to respond to this in an efficient way? Then keep on reading.

Tackling the Saturday surge: some practical tips

Here are some practical tips to help you manage the Saturday surge efficiently and ensure a positive experience for your customers.

  • Anticipate and allocate: Knowing that Saturdays are your busiest days, especially around lunchtime, can help you allocate the right resources. Make sure you have enough staff and stock to meet customer demand.

  • Queue management is key: It's no secret that nobody likes long queues. Implement efficient queue management systems to keep things moving smoothly.

  • Create an experience: Amidst the rush, don't forget to spread some holiday cheer. Whether it's festive decor or a warm greeting, a little goes a long way in enhancing customer experience.

  • Leverage technology: Use footfall counters and data analytics to gain real-time insights into customer flow. This technology can help optimise store layouts and staffing, calculate conversion rates, and, in the long term, provide the ability to look back and manage your location's performance metrics. 

Real-time insights = Your secret weapon

Understanding footfall patterns is more than just a numbers game; it's about turning insights into action. By measuring and analysing footfall trends, you can make informed decisions to improve operational efficiency and customer satisfaction.

Ready to transform your business approach this festive season? Request an online demo of our footfall analysis tools today, and step into a smarter way of managing people flow.