8
shops running on PFM technology
3
years of partnership
Einzelhandel
Visitor Insights
Conversion Rate Optimization
Madaq built its brand on bringing the best and most intense taste back to the shop floor, and on understanding exactly how its customers behave. For years those decisions ran largely on instinct, and that instinct was usually right. But instinct needs proof. Madaq set out to support its feel for the business with data it could trust, and that started with one requirement: a professional customer-counting system accurate enough that the numbers behind every decision are genuinely correct.
Our Approach
In collaboration with Madaq, we installed professional PFM customer-counting technology across all 11 shops - accurate enough to build real decisions on. But we came in as more than a supplier of counters.
Das Ergebnis
With PFM counting live across 8 shops, Madaq no longer weighs decisions on feel alone. Every shop now produces reliable numbers on visitors, groups and gender - and from those, the metrics that actually run a retail floor: conversion, average basket value and the average number of products a customer takes home. Just as important, managers and staff understand what the data means and how their own actions move it.
8
shops running on PFM technology
3
years of partnership
99%
accuracy of visitor data
