About PFM

PFM Intelligence helps organisations understand how people move, behave and make decisions in physical spaces.

We turn complex location and movement data into clear, actionable insights for retailers, shopping centres, public spaces and infrastructure operators across Europe.

Our technology combines sensors, data engineering and advanced analytics to provide organisations with a better understanding of visitor behaviour, performance and operational efficiency.

As we continue to grow, data and insight are at the core of what we do.

About the role

We are looking for a Senior BI Specialist to strengthen our Data & Insights team.

In this role you will design and develop Business Intelligence solutions that help our teams and clients make smarter decisions. You will work with complex datasets, develop scalable Power BI dashboards and translate data into insights that drive real business impact.

You will also collaborate with colleagues across multiple countries and help shape the future of PFM’s BI capability.

What you'll do

Build and develop BI solutions

• Design and develop Power BI dashboards and reports.

• Create robust and scalable data models.

• Continuously optimise reporting and analytical tools.

Turn data into insight

• Analyse complex datasets and identify trends and opportunities.

• Translate data into clear, actionable insights for the business.

• Support teams across the organisation with data-driven decision making.

Support PFM’s BI roadmap

• Contribute to the development and execution of the BI roadmap.

• Lead assigned BI initiatives from concept to delivery.

• Help improve reporting standards and analytical capability.

Collaborate across the organisation

• Work closely with international teams and stakeholders.

• Share knowledge and help guide less experienced analysts.

What you'll bring

• HBO level (or equivalent) working and thinking level

• 3–5 years’ experience in a Business Intelligence or analytics role

• Strong hands-on experience with Power BI, including DAX and data modelling

• Solid understanding of data modelling principles and BI best practices

• The ability to translate complex datasets into clear, actionable insights

• A structured, analytical and quality-driven working style

• Strong collaboration and communication skills

• Nice to have

• Experience with SQL

• Experience with Microsoft Fabric

• Knowledge of AWS environments

• Experience working with retail, mobility or smart city data

Who you are

• You are an analytical and structured professional who enjoys working with complex datasets and turning them into meaningful insights. You speak fluent Dutch and English and you combine technical BI expertise with the ability to understand business needs and translate them into clear reporting and dashboards.

• You are proactive, curious and collaborative. You enjoy working with colleagues across teams and countries, and you take pride in building reliable, scalable data solutions that help organisations make better decisions.

• You are comfortable taking ownership of projects, while also supporting and guiding less experienced colleagues when needed.

What we offer

• A role within an international and fast-growing technology company

• The opportunity to shape and influence PFM’s BI capabilities

• Collaboration with teams across multiple European markets

• A knowledge-driven, collaborative culture

• Competitive salary and strong opportunities for professional growth

Why join PFM?

PFM Intelligence is a company where data, technology and real-world environments come together. Our insights help some of Europe’s leading retailers, property owners and infrastructure operators understand how people move through and interact with physical spaces.

As we continue to grow, we are investing heavily in our data capabilities and BI infrastructure. This role offers the opportunity to work with complex datasets, shape how data is used across the organisation and contribute directly to the development of our data products.

You’ll be part of an international and collaborative team, working with colleagues across multiple countries and disciplines — from engineering and data science to operations and customer success.

For someone who enjoys solving complex data challenges and building solutions that make a real impact, this is an opportunity to help shape the future of PFM’s data and insight capabilities.