Shopping centre Zuidplein

At shopping centre Zuidplein in Rotterdam Zuid, we implemented cutting-edge visitor counting systems, providing the management with essential data on visitor flows.

Questions about this case?

27

people counting sensors

11

million visitors

Transforming Zuidplein's visitor insights

Shopping centres

Infrastructure

Footfall counting system

As part of its commitment to enhancing the visitor experience, Zuidplein aimed to upgrade its infrastructure and aesthetics. To measure the impact of these changes, a reliable footfall counting system was essential.

The challenge was the urgency - the system needed to be installed ahead of the scheduled upgrades.

The approach

We adopted a hands-on approach to meet Zuidplein's tight deadline.

Rapid Installation

Collaboration

Precision

"The hands-on approach of PFM combined with the 'less talk more action' principle of Rotterdam Zuid ensured a smooth and fast installation. This enabled management to have a clear picture of visitor flows and a reliable counting system in a very short period of time."

Ronald van Amerongen

Senior Accountmanager, MVGM Winkel VVE Management

"The hands-on approach of PFM combined with the 'less talk more action' principle of Rotterdam Zuid ensured a smooth and fast installation. This enabled management to have a clear picture of visitor flows and a reliable counting system in a very short period of time."

Ronald van Amerongen

Senior Accountmanager, MVGM Winkel VVE Management

"The hands-on approach of PFM combined with the 'less talk more action' principle of Rotterdam Zuid ensured a smooth and fast installation. This enabled management to have a clear picture of visitor flows and a reliable counting system in a very short period of time."

Ronald van Amerongen

Senior Accountmanager, MVGM Winkel VVE Management

The result

With the new system, Zuidplein gained insights into walking routes, peak pressure points, visit frequencies, and more. The online PFM Dashboard allows for real-time data monitoring.

Additionally, we provide quarterly reports detailing visitor numbers, dwell times, event impacts, and other essential metrics.

Request your demo

27

people counting sensors

11

million visitors

More about Zuidplein

Located in Rotterdam Zuid, shopping centre Zuidplein boasts over 160 stores and restaurants. Drawing nearly 11 million visitors annually, it stands as one of the largest indoor shopping centres in the Netherlands.

Shopping centre Zuidplein

27

11

Transforming Zuidplein's visitor insights

Transforming Zuidplein's visitor insights