Transforming Zuidplein's visitor insights
At shopping centre Zuidplein in Rotterdam Zuid, we implemented cutting-edge visitor counting systems, providing the management with essential data on visitor flows.
Transforming Zuidplein's visitor insights
At shopping centre Zuidplein in Rotterdam Zuid, we implemented cutting-edge visitor counting systems, providing the management with essential data on visitor flows.
Transforming Zuidplein's visitor insights
At shopping centre Zuidplein in Rotterdam Zuid, we implemented cutting-edge visitor counting systems, providing the management with essential data on visitor flows.
The challenge
As part of its commitment to enhancing the visitor experience, Zuidplein aimed to upgrade its infrastructure and aesthetics. To measure the impact of these changes, a reliable footfall counting system was essential. The challenge was the urgency - the system needed to be installed ahead of the scheduled upgrades.
The challenge
As part of its commitment to enhancing the visitor experience, Zuidplein aimed to upgrade its infrastructure and aesthetics. To measure the impact of these changes, a reliable footfall counting system was essential. The challenge was the urgency - the system needed to be installed ahead of the scheduled upgrades.
The challenge
As part of its commitment to enhancing the visitor experience, Zuidplein aimed to upgrade its infrastructure and aesthetics. To measure the impact of these changes, a reliable footfall counting system was essential. The challenge was the urgency - the system needed to be installed ahead of the scheduled upgrades.
Our approach
We adopted a hands-on approach to meet Zuidplein's tight deadline.
Rapid Installation
Deploying 27 people counting sensors and 10 scanners within weeks.
Collaboration
Continuous consultation between our engineers, Zuidplein's management, and other stakeholders.
Precision
Ensuring accuracy in every installation to provide dependable data.
Our approach
We adopted a hands-on approach to meet Zuidplein's tight deadline.
Rapid Installation
Deploying 27 people counting sensors and 10 scanners within weeks.
Collaboration
Continuous consultation between our engineers, Zuidplein's management, and other stakeholders.
Precision
Ensuring accuracy in every installation to provide dependable data.
Our approach
We adopted a hands-on approach to meet Zuidplein's tight deadline.
Rapid Installation
Deploying 27 people counting sensors and 10 scanners within weeks.
Collaboration
Continuous consultation between our engineers, Zuidplein's management, and other stakeholders.
Precision
Ensuring accuracy in every installation to provide dependable data.
"The hands-on approach of PFM combined with the 'less talk more action' principle of Rotterdam Zuid ensured a smooth and fast installation. This enabled management to have a clear picture of visitor flows and a reliable counting system in a very short period of time."
Ronald van Amerongen
Senior Accountmanager, MVGM Winkel VVE Management
The result
With the new system, Zuidplein gained insights into walking routes, peak pressure points, visit frequencies, and more. The online PFM Dashboard allows for real-time data monitoring. Additionally, we provide quarterly reports detailing visitor numbers, dwell times, event impacts, and other essential metrics.
The result
With the new system, Zuidplein gained insights into walking routes, peak pressure points, visit frequencies, and more. The online PFM Dashboard allows for real-time data monitoring. Additionally, we provide quarterly reports detailing visitor numbers, dwell times, event impacts, and other essential metrics.
The result
With the new system, Zuidplein gained insights into walking routes, peak pressure points, visit frequencies, and more. The online PFM Dashboard allows for real-time data monitoring. Additionally, we provide quarterly reports detailing visitor numbers, dwell times, event impacts, and other essential metrics.
27
People counting sensors
11
Million visitors
More about Zuidplein
Located in Rotterdam Zuid, shopping centre Zuidplein boasts over 160 stores and restaurants. Drawing nearly 11 million visitors annually, it stands as one of the largest indoor shopping centres in the Netherlands.
More about Zuidplein
Located in Rotterdam Zuid, shopping centre Zuidplein boasts over 160 stores and restaurants. Drawing nearly 11 million visitors annually, it stands as one of the largest indoor shopping centres in the Netherlands.
More about Zuidplein
Located in Rotterdam Zuid, shopping centre Zuidplein boasts over 160 stores and restaurants. Drawing nearly 11 million visitors annually, it stands as one of the largest indoor shopping centres in the Netherlands.