C&A

Harnessing the synergy of PFM's footfall counters, we've paved the way for C&A, a fashion retail titan, to optimise staff planning and amplify their customer experience across Europe.

Questions about this case?

1500+

stores in europe

4

decades of trust

Empowering C&A staff planning

Retail

Visitor data

Store staff planning

In the early '90s, C&A sought a solution: how to best utilise visitor data to enhance store staff planning and guarantee an optimum customer experience.

Our approach

By integrating footfall counters, C&A could accurately map visitor numbers, improving daily operations and enhancing the customer experience.

Deployment of PFM footfall counters

Centralised data collection

Daily reporting

"We match the PFM numbers with our sales data for a daily view of our conversion."

Mieke van Groningen

Marketing Director, C&A The Netherlands

"We match the PFM numbers with our sales data for a daily view of our conversion."

Mieke van Groningen

Marketing Director, C&A The Netherlands

"We match the PFM numbers with our sales data for a daily view of our conversion."

Mieke van Groningen

Marketing Director, C&A The Netherlands

The result

Through our collaboration, over 1500 C&A stores in Europe now have a data-driven edge. This system optimises staff planning and offers in-depth insights into store conversions. This real-time data ensures C&A continues to make informed decisions that boost customer satisfaction, drive financial growth, and enhance their store value.

Request your demo

1500+

stores in europe

4

decades of trust

More about C&A

C&A stands out as a pioneering fashion retailer, gracing Europe, Brazil, Mexico, and China. Committed to delivering affordable fashion without compromising on quality, they prioritise their customers, always striving for an unmatched shopping experience. With an evolving store design and a focus on modernity, C&A emphasises spacious layouts and top-tier customer service.

C&A

1500+

4

Empowering C&A staff planning

Empowering C&A staff planning