CCTV analytics

Bezoekerstelsystemen die inzicht geven, niet alleen cijfers.

Bezoekerstelsystemen die inzicht geven, niet alleen cijfers.

Het juiste systeem is pas het begin. PFM stemt de teltechnologie af op jouw specifieke omgeving en zet de data om in personeelsplanning, conversiestrategieën en portfoliobenchmarks.

Het is niet (meer) genoeg om het aantal klanten te kennen. Je moet begrijpen wie ze zijn, waar ze vandaan komen en hoe je presteert in jouw gebied.

450+ shopping centres

Het is niet (meer) genoeg om het aantal klanten te kennen. Je moet begrijpen wie ze zijn, waar ze vandaan komen en hoe je presteert in jouw gebied.

35K+ winkels

35K+ winkels

12 actieve Europese markten

12 actieve Europese markten

*Expected for suitable environments and camera positions. Dedicated sensors remain the right choice where contractual accuracy above 99% is required.

Portfolio overview

LVI

13.7

0.4%

Total visitors

284,311

Total passers by

138,929

Shops per visit

2.0

Average daily footfall by category

Jewellery

Books

Fashion

Electronics, Toys

Souvenirs

Food & Beverage

Personal Care

Average daily footfall

Peak hour

Wed 13:00

874 visitors

Conversion versus footfall

8%

Portfolio overview

LVI

13.7

0.4%

Total visitors

284,311

Average daily footfall by category

Jewellery

Books

Fashion

Electronics, Toys

Souvenirs

Food & Beverage

Personal Care

Peak hour

Wed 13:00

874 visitors

Conversion versus footfall

8%

De uitdaging

Een bezoekerstelsysteem is zo goed als wat je met de data doet.

Je hebt waarschijnlijk al sensoren hangen. Maar zonder context verbeteren tellingen alleen je bedrijf niet.

Het dinsdagmiddag-mysterie

Je bezoekersaantallen dalen elke dinsdag, maar je weet niet waarom. Zonder tijdgebonden inzichten kun je niet zien of het een personeelsprobleem is, een marketinggap, of een patroon om op in te spelen.

Campagnes zonder bewijs

Nieuwe etalage? Lokale actie? Je kunt niet aantonen of het daadwerkelijk meer bezoekers heeft opgeleverd. Zonder koppeling tussen campagnes en bezoekersdata blijft elke beslissing een gok.

Eén rapport voor iedereen

Je flagship en je rustigste filiaal krijgen hetzelfde weektotaal. Maar ze hebben totaal verschillende strategieën nodig. Eén getal vertelt je dat niet.

Onze aanpak

Het juiste bezoekerstelsysteem is pas het begin.

Het juiste bezoekerstelsysteem is pas het begin.

Existing camera assessment

Elke omgeving vraagt om een andere sensor.

Locatiebeoordeling vooraf, geen standaardoplossing

De juiste mix van LiDAR, 3D stereo, thermische of videosensoren

Geconfigureerd per ingang, plafondhoogte en drukte

Reliable visitor data

Schone, gevalideerde data in real time.

Halfuurlijkse granulariteit over je volledige portfolio

Nationale benchmarking en vergelijking tussen locaties

Gevalideerd en verrijkt, niet alleen ruwe tellingen

Location Vitality Index

15.2

-0.74% vs YoY

Portfolio overview

Location Vitality Index

15.2

-0.74% vs YoY

Country

Belgium

Italy

Sweden

Malls

Your center

Your center

Your center

Mall visits

Your center

Your center

Your center

Mall visits YoY

+0.4%

+0.1%

-0.3%

Nat Index

-0.6%

+2.3%

-1.0%

Visit contribution

4.8%

37.0%

29.3%

MVI

13.9

12.3

15.0

YoY

+0.40%

+0.11%

-0.25%

Mall visits

vs Last year

0K

200K

400K

600K

Jan

Jul

Sep

Mar

May

Mall visits change by month

+3.0%

+2.0%

+1.0%

0.0%

-1.0%

-2.0%

+1.7%

+0.1%

+1.7%

+2.9%

-1.6%

-3.0%

Jan

Feb

Mar

Apr

May

Location Vidality Index

15.2

-0.74% vs YoY

Portfolio overview

Country

Belgium

Italy

Sweden

Malls

Your center

Your center

Your center

Mall visits

Your center

Your center

Your center

Mall visits YoY

+0.4%

+0.1%

-0.3%

Nat Index

-0.6%

+2.3%

-1.0%

Visit contribution

4.8%

37.0%

29.3%

MVI

13.9

12.3

15.0

YoY

+0.40%

+0.11%

-0.25%

Mall visits

vs Last year

0K

200K

400K

600K

Jan

Jul

Sep

Mar

May

Daily footfall

10K

vs last week

+7.7%

Capture rate

1.3%

Total passes

70K

Left to right

40K

vs last week

+7.1%

Right to left

28K

vs last week

+6.4%

Passes by time

Passes from left

Passes from right

09:00

10:00

11:00

12:00

13:00

14:00

15:00

Passer by direction

Passes from left

Passes from right

6K

4K

0

Sep

Oct

Nov

Dec

Store capture rate

Date

29 sept

30 sept

1 oct

2 oct

09:00

10:00

11:00

12:00

13:00

14:00

15:00

16:00

17:00

18:00

STAR

STAR

Store footfall

Street footfall

0.6

0.4

0.2

0.0

Sep

Oct

Nov

Dec

Daily footfall

10K

vs last week

+7.7%

Total passes

70K

Left to right

40K

vs last week

+7.1%

Right to left

28K

vs last week

+6.4%

Passes by time

Passes from left

Passes from right

09:00

10:00

11:00

12:00

13:00

14:00

15:00

Passer by direction

Passes from left

Passes from right

6K

4K

0

Sep

Oct

Nov

Dec

Store capture rate

Date

29 sept

30 sept

1 oct

2 oct

09:00

10:00

11:00

12:00

13:00

14:00

15:00

16:00

17:00

18:00

STAR

STAR

Store footfall

Street footfall

0.6

0.4

0.2

0.0

Sep

Oct

Nov

Dec

Daily footfall

10K

vs last week

+7.7%

Capture rate

1.3%

Total passes

70K

Left to right

40K

vs last week

+7.1%

Right to left

28K

vs last week

+6.4%

Passes by time

Passes from left

Passes from right

09:00

10:00

11:00

12:00

13:00

14:00

15:00

Passer by direction

Passes from left

Passes from right

6K

4K

0

Sep

Oct

Nov

Dec

Store capture rate

Date

29 sept

30 sept

1 oct

2 oct

09:00

10:00

11:00

12:00

13:00

14:00

15:00

16:00

17:00

18:00

STAR

STAR

Store footfall

Street footfall

0.6

0.4

0.2

0.0

Sep

Oct

Nov

Dec

Intelligence that drives action

Van sensordata naar beslissingen, met begeleiding van experts.

Personeelsmodellen afgestemd op echte piekuren

Conversieanalyse per winkel, uur en campagne

Periodieke prestatiereviews met vaste PFM-consultants

PFM combines Isarsoft Perception with an on-site AI compute unit to add analytics to compatible existing IP cameras. The problem is not a lack of cameras. It is a lack of intelligence from cameras that are already there.

The CCTV analytics difference

Stop met gokken. Begin met weten.

Het verschil tussen een bezoekerstelsysteem en echte bezoekersintelligence.

Zonder PFM

Cijfers zonder context

Weektotalen zonder uitleg

Weektotalen zonder uitleg

Personeelsplanning op gevoel

Personeelsplanning op gevoel

Geen bewijs dat campagnes werken

Geen bewijs dat campagnes werken

Hetzelfde rapport voor elke winkel

Hetzelfde rapport voor elke winkel

Dashboards waar niemand naar kijkt

Dashboards waar niemand naar kijkt

Sensorproblemen die te laat opvallen

Sensorproblemen die te laat opvallen

Met PFM

Intelligence die beslissingen stuurt

Halfuurlijkse data met nationale benchmarks

Halfuurlijkse data met nationale benchmarks

Personeelsplanning afgestemd op piekuren

Personeelsplanning afgestemd op piekuren

Campagne-impact in bezoekersgroei

Campagne-impact in bezoekersgroei

Winkelanalyse met KPI's op maat

Winkelanalyse met KPI's op maat

Inzichten besproken met PFM-experts

Inzichten besproken met PFM-experts

Proactieve monitoring en datavalidatie

Proactieve monitoring en datavalidatie

Mark King

Vragen?

Tegen de tijd dat je hierheen hebt gescrolld, heb je waarschijnlijk vragen. We zijn hier om te helpen.

Mark King

Vragen?

Tegen de tijd dat je hierheen hebt gescrolld, heb je waarschijnlijk vragen. We zijn hier om te helpen.

How teams use CCTV analytics

Van personeelsplanning tot strategie.

Sensordata die werkt voor je hele organisatie.

See it in action
See it in action

From spill to spotless. Without a single call.

Every spill creates a slip risk, a complaint and a cost. PFM CCTV AI can close the gap between detection and action by connecting existing cameras, access control and an autonomous cleaning robot in one automated workflow.

Spot

AI sees the hazard first.

PFM CCTV AI detects a change in floor condition through your existing camera network. The alert is created as soon as the spill appears, rather than waiting for the next patrol.

Dispatch

The cleaning robot is tasked.

PFM AI sends the nearest available autonomous cleaner directly to the affected area. No radio call. No manual task assignment. No member of staff sent into a busy concourse.

Access

Secured doors open automatically.

The workflow connects with your access-control system. Doors unlock when required, allowing the robot to reach the area without human assistance.

Clean

The result is verified and recorded.

The robot completes the clean. AI confirms the result and logs the task, giving facilities teams a record of the response and the completed job.

One detection-to-action loop.

This connected workflow supports faster hazard removal, more consistent cleaning standards and fewer manual call-outs. It also frees staff for customer-facing work while reducing the time a slip-and-trip risk remains on the floor.

The process has been demonstrated in a live proof of concept: AI CCTV detected a change in flooring conditions, instructed an autonomous cleaner to attend and used access control to provide entry, with no human in the loop. The autonomous cleaning component is powered by ICE Co-Botics Next Gen.

Our technology
Our technology

The right analytics layer for existing CCTV.

PFM takes a camera-agnostic approach. We assess the field of view, camera height, lighting and business objective first. A narrow entrance, wide concourse and multi-store estate may use the same platform, but each needs a different configuration.

Powered by Isarsoft video analytics

PFM delivers this capability in partnership with Isarsoft, a specialist in AI video analytics. Isarsoft Perception processes compatible CCTV feeds locally and converts them into anonymous data such as footfall, occupancy, dwell time, queues and movement patterns.

PFM connects that intelligence to Toolbox, Advantage and your wider reporting environment. You get proven video analytics technology, shaped around your locations and supported by PFM’s retail and footfall expertise.

Existing IP cameras

Use what you own

Compatible IP cameras using RTSP can feed the analytics layer without a wholesale camera replacement. Standard Full HD footage at 12–15 frames per second is sufficient for many people-counting applications. Camera position and angle still determine performance.

AI compute unit

Local video processing

An on-site NVIDIA GPU compute unit runs the analytics models close to the camera network. One unit can serve multiple camera feeds, depending on configuration, workload and required analytics.

Edge anonymisation

Privacy by design

Video is processed locally. Faces and number plates can be pixelated during analysis, while raw footage stays inside the customer environment. What leaves the building is metadata: counts, occupancy levels and timestamps, not identifiable images.

PFM analytics platform

One operational view

Footfall, occupancy, dwell time and crowd data can flow into PFM Toolbox and Advantage. Teams see trends across one location or compare performance across a multi-site estate.

Business integrations

Data where teams work

Analytics can connect through MQTT and business-intelligence environments such as Power BI. Start with footfall and occupancy, then add dwell time, movement analysis, staff exclusion and alerts as the use case develops.

The wider CCTV AI proposition can also support live occupancy management, real-time alerts, health and safety monitoring, autonomous facilities management and multi-site reporting.

Let’s discuss what CCTV analytics can reveal across your estate.

Get a personalised camera assessment.

Speak with retail analytics specialists.

See results from your own footage.

Vertrouwd door industrie leiders

Ons team neemt binnen 3 werkdagen contact met je op.

Let’s discuss what CCTV analytics can reveal across your estate.

Get a personalised camera assessment.

Speak with retail analytics specialists.

See results from your own footage.

Vertrouwd door industrie leiders

Ons team neemt binnen 3 werkdagen contact met je op.

FAQ

Veelgestelde vragen over bezoekerstelsystemen.

Wat is retail footfall intelligence?

How accurate is AI video analytics?

Is CCTV analytics different from a people counter?

Can CCTV analytics use our existing cameras?

What technology powers PFM CCTV analytics?

Can CCTV AI dispatch an autonomous cleaning robot?

Is CCTV analytics GDPR compliant?

Wat is retail footfall intelligence?

How accurate is AI video analytics?

Is CCTV analytics different from a people counter?

Can CCTV analytics use our existing cameras?

What technology powers PFM CCTV analytics?

Can CCTV AI dispatch an autonomous cleaning robot?

Is CCTV analytics GDPR compliant?