
Beter Bed
103
stores upgraded
115
Sensors Installed
Detailhandel
Sensor Upgrade
Data Intelligence
Beter Bed’s Dutch stores were operating with legacy footfall sensors that no longer met the requirements of a modern, data-driven retail organisation. While traffic data was available, it lacked the accuracy, flexibility, and granularity needed to enrich steering data and support operational decisions such as staff deployment at the right moments.
Our approach
PFM replaced the existing footfall sensors in 103 Beter Bed stores with the latest-generation Xovis PC2SE sensors. From orientation through installation, the project was fully managed by PFM, including technical setup and communication with individual stores. In addition, Beter Bed gained access to PFM’s Data Intelligence services, allowing data settings to be tailored to their preferences and enabling deeper analysis across traffic, conversion, and operational performance.

Het resultaat
With the new setup in place, Beter Bed can now report on traffic and conversion at an hourly level. Combined with other internal data, this enables more precise steering of staffing and operations throughout the day. The organisation experiences tangible value from these insights and benefits from a stable solution supported by responsive service and support. The result is a data-driven approach that supports better staffing decisions, improved store performance, and confidence that strategic plans now work in daily practice.
103
stores upgraded
115
Sensors Installed
