Cookies policy
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This Cookie Policy applies to the PFM Intelligence Group website at https://www.pfm-intelligence.com/ and related subdomains (including the Advantage platform at advantage.pfm-intelligence.com). It applies to visitors in the United Kingdom, the European Union/EEA, and elsewhere.
1. What are cookies?
Cookies are small text files placed on your device when you visit our website. They let us recognise your device on return visits, remember your preferences, and understand how our website is used. Similar technologies — such as local storage, pixel tags and tracking scripts — are subject to the same rules as cookies and are covered by this policy.
2. Legal basis
If you are in the UK: cookies are governed by the Privacy and Electronic Communications Regulations (PECR), as amended by the Data (Use and Access) Act 2025, together with the UK GDPR. Since 5 February 2026, UK law recognises limited exemptions from consent for certain low-risk purposes (for example, cookies used solely for website statistics, with no advertising use). Where we could rely on such an exemption, we still ask for your consent, so that everyone visiting our site — wherever they are — gets the same level of choice and control.
If you are in the EU/EEA: cookies are governed by the ePrivacy Directive (as implemented in your country) together with the EU GDPR. Non-essential cookies require your prior, freely given, informed consent.
Everywhere: strictly necessary cookies may be set without consent, as they are required to provide the service you've requested.
3. Categories of cookies on this website
Category | Purpose | Consent required? |
|---|---|---|
Strictly necessary cookies | Enable core functionality such as page navigation, login state and security. The website will not work properly without these. | No |
Preference/functionality cookies | Remember settings such as language or form inputs, to make your visit more convenient. | Yes, unless purely functional and necessary |
Statistics/analytics cookies | Collect anonymised or pseudonymised data on how visitors use our website (e.g. Google Analytics), so we can improve our content. | Yes |
Marketing/tracking cookies | Used to personalise advertising or measure campaign performance (where used). | Yes |
4. Cookies we use
Name | Provider | Purpose | Duration | Category |
|---|---|---|---|---|
_ga | Google LLC (Google Analytics 4, via Google Tag Manager) | Distinguishes website visitors for statistical analysis | Up to 2 years | Statistics – consent required |
ga<container-id> | Google LLC (Google Analytics 4) | Stores session state for GA4 | Up to 2 years | Statistics – consent required |
_gid | Google LLC (Google Analytics) | Distinguishes visitors (short-term) | 24 hours | Statistics – consent required |
Consent status cookie | PFM Intelligence / cookie consent tool | Stores your cookie choices so the banner isn't shown again | Up to 12 months | Strictly necessary |
Session/login cookie | PFM Intelligence (Advantage platform) | Keeps you logged in after signing in | Session duration / until logout | Strictly necessary |
5. Managing your cookie settings
Use the "Cookie settings" link in our website footer to give, change, or withdraw consent for individual categories at any time.
Use your browser settings to block cookies generally or delete cookies already stored. Note this may affect the functionality of this and other websites.
For Google Analytics specifically, you can use the Google Analytics Opt-out Browser Add-on.
6. International data transfers
Some of the statistics and marketing cookies we use come from providers based outside the UK/EU/EEA (for example, Google LLC in the US). Where this happens, transfers are made under UK International Data Transfer Agreements, EU Standard Contractual Clauses, or an applicable adequacy decision. Further detail is available in our Privacy Statement.
7. Your rights
Depending on where you are located, you have rights that include: access, rectification, erasure, restriction of processing, data portability, objection, and the right to withdraw consent at any time with future effect. You can also lodge a complaint with your local supervisory authority — the Information Commissioner's Office (ICO) if you're in the UK, or your national data protection authority if you're in the EU/EEA. Full details are in our Privacy Statement.
8. Contact
Questions about this Cookie Policy: info@pfm-intelligence.com
9. Changes to this policy
We may update this Cookie Policy from time to time. We'll let you know of material changes by posting the new policy on this page.