Transforming Zuidplein's visitor insights

At shopping centre Zuidplein in Rotterdam Zuid, we implemented cutting-edge visitor counting systems, providing the management with essential data on visitor flows.

Transforming Zuidplein's visitor insights

At shopping centre Zuidplein in Rotterdam Zuid, we implemented cutting-edge visitor counting systems, providing the management with essential data on visitor flows.

Transforming Zuidplein's visitor insights

At shopping centre Zuidplein in Rotterdam Zuid, we implemented cutting-edge visitor counting systems, providing the management with essential data on visitor flows.

Transforming Zuidplein's visitor insights

At shopping centre Zuidplein in Rotterdam Zuid, we implemented cutting-edge visitor counting systems, providing the management with essential data on visitor flows.

The challenge

As part of its commitment to enhancing the visitor experience, Zuidplein aimed to upgrade its infrastructure and aesthetics. To measure the impact of these changes, a reliable footfall counting system was essential. The challenge was the urgency - the system needed to be installed ahead of the scheduled upgrades.

The challenge

As part of its commitment to enhancing the visitor experience, Zuidplein aimed to upgrade its infrastructure and aesthetics. To measure the impact of these changes, a reliable footfall counting system was essential. The challenge was the urgency - the system needed to be installed ahead of the scheduled upgrades.

The challenge

As part of its commitment to enhancing the visitor experience, Zuidplein aimed to upgrade its infrastructure and aesthetics. To measure the impact of these changes, a reliable footfall counting system was essential. The challenge was the urgency - the system needed to be installed ahead of the scheduled upgrades.

Our approach

We adopted a hands-on approach to meet Zuidplein's tight deadline.

Rapid Installation

Deploying 27 people counting sensors and 10 scanners within weeks.

Collaboration

Continuous consultation between our engineers, Zuidplein's management, and other stakeholders.

Precision

Ensuring accuracy in every installation to provide dependable data.

Our approach

We adopted a hands-on approach to meet Zuidplein's tight deadline.

Rapid Installation

Deploying 27 people counting sensors and 10 scanners within weeks.

Collaboration

Continuous consultation between our engineers, Zuidplein's management, and other stakeholders.

Precision

Ensuring accuracy in every installation to provide dependable data.

Our approach

We adopted a hands-on approach to meet Zuidplein's tight deadline.

Rapid Installation

Deploying 27 people counting sensors and 10 scanners within weeks.

Collaboration

Continuous consultation between our engineers, Zuidplein's management, and other stakeholders.

Precision

Ensuring accuracy in every installation to provide dependable data.

"The hands-on approach of PFM combined with the 'less talk more action' principle of Rotterdam Zuid ensured a smooth and fast installation. This enabled management to have a clear picture of visitor flows and a reliable counting system in a very short period of time."

Ronald van Amerongen

Senior Accountmanager, MVGM Winkel VVE Management

The result

With the new system, Zuidplein gained insights into walking routes, peak pressure points, visit frequencies, and more. The online PFM Dashboard allows for real-time data monitoring. Additionally, we provide quarterly reports detailing visitor numbers, dwell times, event impacts, and other essential metrics.

The result

With the new system, Zuidplein gained insights into walking routes, peak pressure points, visit frequencies, and more. The online PFM Dashboard allows for real-time data monitoring. Additionally, we provide quarterly reports detailing visitor numbers, dwell times, event impacts, and other essential metrics.

The result

With the new system, Zuidplein gained insights into walking routes, peak pressure points, visit frequencies, and more. The online PFM Dashboard allows for real-time data monitoring. Additionally, we provide quarterly reports detailing visitor numbers, dwell times, event impacts, and other essential metrics.

27

People counting sensors

11

Million visitors

More about Zuidplein

Located in Rotterdam Zuid, shopping centre Zuidplein boasts over 160 stores and restaurants. Drawing nearly 11 million visitors annually, it stands as one of the largest indoor shopping centres in the Netherlands.

More about Zuidplein

Located in Rotterdam Zuid, shopping centre Zuidplein boasts over 160 stores and restaurants. Drawing nearly 11 million visitors annually, it stands as one of the largest indoor shopping centres in the Netherlands.

More about Zuidplein

Located in Rotterdam Zuid, shopping centre Zuidplein boasts over 160 stores and restaurants. Drawing nearly 11 million visitors annually, it stands as one of the largest indoor shopping centres in the Netherlands.

The PFM experience centre on wheels.

Curious about how our technology can benefit your business? Great news! Immerse yourself in the future of data analysis with our mobile demo truck. From heat mapping to gender analysis, we deliver cutting-edge PFM technology to your location. Explore hands-on product demos, personalised software training, and more. Make an impression on your organisation. Reserve your demo day now.

PFM data experience centre on wheels

Curious about how our technology can benefit your business? Great news! Immerse yourself in the future of data analysis with our mobile demo truck. From heat mapping to gender analysis, we deliver cutting-edge PFM technology to your location. Explore hands-on product demos, personalised software training, and more. Make an impression on your organisation. Reserve your demo day now.

PFM data experience centre on wheels

Curious about how our technology can benefit your business? Great news! Immerse yourself in the future of data analysis with our mobile demo truck. From heat mapping to gender analysis, we deliver cutting-edge PFM technology to your location. Explore hands-on product demos, personalised software training, and more. Make an impression on your organisation. Reserve your demo day now.