"We match the PFM numbers with our sales data for a daily view of our conversion."
Mieke van Groningen, Marketing Director C&A the Netherland
Company information C&A
C&A is one of the leading fashion retailers in Europe and offers quality fashion at an affordable price for the entire family. C&A can also be found in Brazil, Mexico and China. C&A main focus is to offer their customers a special experience every day. C&A recently started to roll out their new store concept with a warmer look and modern facilities. Wider aisles and more spacious fitting rooms provide more convenience, comfort and inspiration while shopping. At C&A customer service always comes first.
Question
The first conversation between C&A and PFM was in the early 90s. C&A wanted to map visitor numbers per store for effective staff planning. Here too the main focus was to offer their customers an optimal customer experience.
Solution & Results
C&A today has over 1500 European stores equipped with a PFM footfall counters. Visitor numbers are collected centrally at the headquarters in Düsseldorf. The management of each store receives daily reports with information about visitor numbers. Based on this data, effective staff planning is applied in every store. In addition, information about visitor numbers provides more insight into the conversion per store.